BRAVO AND OXYGEN MEDIA PROMOTE FOUR & HIRE TWO NEW EXECUTIVES TO KEY MARKETING POSITIONS FOR BOTH BRANDS
NEW YORK - March 17, 2014 - Bravo and Oxygen Media announced promotions today in the networks’ marketing department elevating Jamie Cutburth to Senior Vice President of Partnership Marketing, Bravo and Oxygen Media, Maria Laino DeLuca to Senior Vice President of Trade and Consumer Marketing, Bravo Media, Amy Troiano to Senior Vice President, Creative and Brand Strategy, Bravo Media and Adam Zeller to Vice President, Social Media for Bravo and Oxygen Media. All four report to Ellen Stone, Executive Vice President of Marketing for Bravo and Oxygen Media.
In addition, both networks announced new hires with Taryn Winkelman joining as Vice President, Consumer Marketing, Bravo Media and Jeff Nichols as Vice President, On-Air Promotions, Oxygen Media. Winkelman will report to DeLuca and Nichols will report to Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.
Cutburth will lead the strategic development of creative marketing partnerships and advertising innovation across all of Bravo and Oxygen Media's television, digital and emerging media platforms. He will also continue to spearhead the licensing and retail partnerships for the brands, developing real-world extensions for the networks' programming. Cutburth joined Bravo in 2011 working with both the sales and marketing teams to oversee the creation and execution of new business initiatives. His team's recent work includes "Top Chef" transmedia campaigns with Toyota and Healthy Choice, along with a multi-layered partnership with Celebrity Cruises that encompasses media and licensing of custom "Top Chef" experiences onboard their luxury ships.
In her new role, DeLuca will oversee Bravo's consumer and trade marketing departments, leading the strategic development and execution of all marketing initiatives to help grow the network's position as a must-watch, must-buy destination for consumers and marketers. She will also continue to spearhead the annual upfront including in-agency interactive presentations and the creation of the network's trade magazine, Bravo Affluencer, which is going into its seventh edition. During DeLuca's tenure, she successfully heightened the network's visibility by leveraging the diversity of the Bravo brand to reinforce its value with both clients and advertisers including developing unique, multi-layered events featuring "Top Chef" and "The Real Housewives."
Troiano has extended her oversight of the on-air team to include all aspects of Bravo's creative brand strategy including print, digital and radio to ensure a consistent and strong overall brand identity. She will continue to oversee all aspects of on-air and online creative, off-air trade, show graphics and consumer campaigns for the network. Troiano has strengthened Bravo’s position as a buzz-worthy, pop culture brand, which has led to many innovative campaigns including the popular "Summer by Bravo" annual campaign.
In his new role, Zeller will oversee all social media content creation and strategy for both Bravo and Oxygen Media. He will leverage social media as a platform to market both networks' programming and work closely with all social media platforms to partner around marketing and revenue initiatives. Zeller is credited with creating Bravo's popular 'Social Editions,' in addition to brokering innovative partnerships with Spotify and Instagram, both of which marked first-to-market opportunities for Bravo.
Winkelman will oversee Bravo's consumer marketing team and lead the strategic development and execution of all marketing initiatives. She will identify and evaluate key marketplace trends, leverage Bravo's content to amplify digital and social marketing efforts, and direct consumer research to better understand the network's brand and audience. Most recently, Winkelman was responsible for overseeing the development and execution of consumer advertising and promotional campaigns for HBO original series across all media and promotional platforms.
Nichols will generate and execute marketing initiatives for the Oxygen brand. He will provide creative leadership for all aspects for video advertising and marketing, brand identity, copy and voice, events and creative services. Nichols will also translate marketing objectives into creative strategies that are on-brand and on-strategy, in addition to compelling solutions for all marketing needs of the network. Previously Nichols spent over 18 years at CMT, most recently as VP of Creative, where he oversaw and directed the ideation and creation of the network’s television, digital, web and print marketing materials, as well as led all branding initiatives.
About Bravo Media
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. Bravo Media is a part of NBCUniversal Entertainment & Digital Networks and Integrated Media group. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to young women who like to “live out loud.” The growing cable network is the premier destination for unique and original unscripted programming including "The Face," “Best Ink,” "Preachers of L.A.," and “Bad Girls Club.” Oxygen is a social media trendsetter and leader in engaging modern young women- anywhere, anytime and on any device. Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.
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