SPROUT RECORDS HIGHEST COMPOSITION OF WOMEN 18-49 ACROSS ALL KIDS CABLE NETWORKS FOR THE FIFTH CONSECUTIVE QUARTER
PHILADELPHIA - April 1, 2014 - Sprout®, the first 24-hour preschool network, kicked off 2014 with a number 1 ranking among all kids networks in women 18-49 composition for the fifth consecutive quarter, with nearly a quarter of its total day audience (23 percent) represented by this demographic.
The Sunny Side Up Show, Sprout's live hosted daily morning show for preschoolers, celebrated its highest rated quarter ever among women 18-49, highlighted by the show's 2000th episode. The Sunny Side Up Show also recorded its highest rated audience among women 18-49 in history, on January 11. In the show's first ever Oscar Weekend stunt in early March, Sprout welcomed Oscar the Grouch along with other special guests to The Sunny Side Up Show and saw audience gains across all key demographics compared to the prior month – led by an 18 percent gain in kids 2-5 delivery.
The first quarter of 2014 was the second best quarter for delivery among women 18-49 in Sprout's history. Sprout saw a 5 percent audience increase among kids 2-5 and a 3 percent gain in households compared to fourth quarter 2013. The growth was highlighted by the launch of its newest show, Zerby Derby, which debuted March 1 with a ratings increase of 23 percent from the February time period average.
SproutOnline.com scored the highest concentration of unique visitors for adults 18-49 (58 percent) among the competitive set in February, outperforming Nick Jr. (47 percent), Disney Junior (39 percent) and PBS Kids (37 percent). In January, SproutOnline.com generated 938,000 monthly unique visitors, which was the second highest monthly traffic total in the website's history and highest since October 2011.
Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-6 and their parents and caregivers. Available in over 55 million homes with programming structured to follow the day of the child from morning to night, Sprout features original programming, including The Chica Show and Noodle and Doodle, a library of gold standard series, including Caillou and Sesame Street, and U.S. exclusives including Lazytown and Tree Fu Tom. Sprout's hosted programming blocks, including The Sunny Side Up Show and The Good Night Show, serve as tools to guide parents as they help children prepare for their days and nights with activities, user generated content, stories, and more. Viewers are encouraged to submit artwork, birthday wishes, videos and more through SproutOnline.com, which has received over five million viewer interactions to-date. Sprout's VOD offering is the #1 on demand service for younger children with over 1.5 billion views. Sprout was fully acquired by NBCUniversal Cable Entertainment in November 2013.
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