ARNIE BECOMES MOST-WATCHED ORIGINAL FILM IN GOLF CHANNEL HISTORY AFTER 1ST OF 3 NIGHTS
ORLANDO, Fla. (April 14, 2014) - Arnie, Golf Channel's three-night primetime television event on the life and legacy of Arnold Palmer, got off to a record start last night becoming the most-watched original film in Golf Channel's history after only its first of three installments, according to Nielsen Fast Nationals. Also, #Arnie was trending nationally on Twitter during the premiere of Arnie from 10-11 p.m. ET on Sunday night. The first installment of Arnie garnered 471,000 viewers, which nearly doubled (+95%) Golf Channel's previous most-watched original film War By The Shore (241,000 viewers - September 2012), which featured the epic 1991 Ryder Cup and was produced by 51-time Emmy Award-winner and former HBO Sports President Ross Greenburg.
Arnie will continue with its second installment, Arnie & His Majors, tonight (Monday at 10 p.m. ET) and will conclude with its final installment, Arnie & His Legacy, tomorrow (Tuesday at 10 p.m. ET), each of which will be televised with limited commercial interruption, backed by the support of Insperity and Callaway Golf. The critically acclaimed Arnie showcases how the golfing legend revolutionized and transcended the game to become one of the most beloved figures in sports history. Golf Channel's production team, including producer Israel DeHerrera, writer Aaron Cohen and assistant producer Mason Seay - who have a combined 36 Emmy Awards - spent the last year traveling with Palmer, collecting interviews from more than 100 people, sifting through hundreds of hours of archived film - including hours of Palmer family video that has never been seen before.
GOLF CHANNEL'S #ARNIE ENGAGES ARNIE'S ARMY THROUGH SOCIAL MEDIA:
After trending nationally on Twitter on Sunday Night, #Arnie is how Arnold Palmer's fans are expressing their reaction to the first night of the special on social media. To harness this momentum, GolfChannel.com has launched a Social Hub (http://At%20www.golfchannel.com/arnie-and-me) to collect stories, photos, videos and memories about Arnold Palmer and sponsored by Calloway Golf. At www.golfchannel.com/arnie-and-me, posts across Facebook, Twitter and Instagram that use the hashtag #Arnie are being featured, as well as submissions are being accepted via email@example.com. Every great story deserves to be told, so this collection of interactions between Arnold Palmer and his fan base, affectionately known as Arnie's Army, will be featured on Golf Channel in the future.
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