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"NBC NIGHTLY NEWS" TOPS THE COMPETITION IN TOTAL VIEWERS AND KEY YOUNGER DEMOS

 

May 13, 2014
"NBC NIGHTLY NEWS" TOPS THE COMPETITION IN TOTAL VIEWERS AND KEY YOUNGER DEMOS
NBC BROADCAST CONTINUES TO DELIVER LARGEST TOTAL VIEWER GROWTH AMONG THE EVENING NEWSCASTS THIS SEASONSEASON-TO-DATE, NIGHTLY IS POSTING LARGEST ADVANTAGE OVER ABC SINCE 2009-10

 

MAY 13, 2014 - "NBC Nightly News with Brian Williams" was America's most-watched newscast for the week ending May 9, 2014, according to Nielsen Media Research data. The NBC broadcast led the competition in total viewers and all key demos.

Nightly has held the top position in total viewers for 243 consecutive weeks, in rating Adults 25-54 for 288 consecutive weeks, and in rating Adults 18-49 for 300 consecutive weeks.

Versus the same week last season, Nightly increased its delivery in total viewers (+1%, or +62,000). Season-to-date, Nightly is posting its biggest total viewer audience (9.308 million) since the 2005-06 season and its largest advantage over ABC (+1.115 million) since the 2009-10 season.

Nightly continues to demonstrate the largest total viewer growth this season among the evening newscasts, gaining +576,000 viewers (+7%) versus the same period last season and widening its lead over ABC by +41%.

Nightly is also the only evening newscast to post a season-to-date gain among A18-29 viewers (+2%) versus last season. ABC is down -1% year-over-year while CBS is down -4%.


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