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TOTAL MARKET INNOVATION - GUARANTEED - AND MORE THAN 800 HOURS OF NEW ORIGINAL, MULTI-PLATFORM PROGRAMMING HEADLINE TELEMUNDO

Beginning 2015, Telemundo and mun2 Become the Official Spanish-Language Home of the FIFA World Cup, Offering More Than 550 Hours of the Best Soccer in the World Across all its Platformsmun2 Unveils Mix of Must-See Programming Including Original Scripted Series, Hispanic Celebrity Reality, Premium Sports and Blockbuster Movies, All Across Multiple PlatformsTelemundo Strikes First-Ever Hispanic Partnership with Leading Digital Voice, MashableLuis Silberwasser Named New President of Telemundo Network at Frederick P. Rose Hall Presentation in New York City

 

 

NEW YORK-May 13, 2014-Tonight at Telemundo and mun2's annual Upfront presentation, held at New York's Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser, as the new President of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubí©n Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”

Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios, the leading producer of original Spanish-language primetime content for U.S. Hispanics. Working closely with the Hispanic Enterprises and Content senior team and Telemundo's leadership, Silberwasser will be responsible for developing and executing the Spanish-language network's growth strategy with a focus on increased market share and profitability.

"With our continued commitment to high-quality content and innovation, new leadership at the helm of the Telemundo network and mun2, and the power of NBCUniversal, no other media company is better positioned now and for the future to grow and super serve our audience, our advertising partners and our distributors," said Uva.

Mike Rosen, Executive Vice President of Advertising Sales, Telemundo Media, boasted on the network's commitment and track record on innovation by promising clients a guaranteed return on their investments in innovative marketing solutions.  Rosen also spoke to Telemundo's unique positioning to offer total market solutions to reach Hispanics, leveraging NBCUniversal's unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.

"Now that Telemundo and mun2 are fully integrated into the world of NBCUniversal, there has never been a better time for marketers to connect with Hispanic consumers with unprecedented scale and power, regardless of language," said Rosen. "That is why our 'Total Market Innovation' approach is so special, as no media company delivers on the promise of ROI like NBCUniversal, the most uniquely diverse, game-changing media company in the marketplace, now and in the future.”

Uva also unveiled a new multi-platform brand positioning of the mun2 cable channel. Starting in 2015, mun2 becomes the home of the most watched sporting events in the world - the Rio 2016 Summer Olympics and the FIFA World Cup. In addition, mun2 announced it will become the official Spanish-language home of the NASCAR Mexico Toyota Series starting February 2015. The network introduced an energizing mix of programming including original scripted series created by leading producers of Spanish language and general market content, Hispanic celebrity reality, premium sports and blockbuster movies, all offered across multiple platforms and elevating the Hispanic audience experience.

Introducing more than 800 new original hours for the Telemundo network next season, Jesus Torres Viera, Telemundo’s Executive Vice President of Programming & Content, announced next fall's Monday-Friday primetime lineup, including "Los Miserables," based on the classic novel and starring novela superstar, Aracely Arambula ("La Patrona"); "Dueí±os del Paraí­so," featuring the television comeback of acclaimed actress Kate Del Castillo ("La Reina Del Sur");  and  "Seí±ora Acero" starring Blanca Soto, who recently joined the network.

In addition, Torres Viera announced the premiere of the mega reality musical competition series, "Yo Soy El Artista." With castings currently underway, the reality competition will feature performers who truly capture the meaning of the term “artist” and can sing, dance and demonstrate star quality and showmanship. "Yo Soy El Artista" joins Telemundo’s successful Sunday primetime lineup,  infused by two adaptations of the NBCUniversal franchises “The Voice” as "La Voz Kids," and "Top Chef” as “Top Chef Estrellas," both of which have been greenlit for new seasons. Premiering this summer, "Miss Latina Universo," a series where women vie for a spot in the Miss Universe Pageant, will also air on Sundays.

On the Sports front, beginning in 2015, Telemundo and mun2 will become the official Spanish-language home of the FIFA World Cup, featuring more than 550 hours across all its platforms, including the Men’s Under 20 and Under 17 World Cups, as well as the Women’s World Cup and Men’s Beach Soccer World Cup.

In addition, Telemundo recently announced it acquired the exclusive media rights for the United States of all the home games of the popular Mexican first division soccer team Pachuca, effective June 2014, for all its platforms. These rights complement the network's existing media rights of the Club Leon games, at a time when both teams have qualified to La Gran Final of the Mexican League as the top two squads of the Clausura Tournament 2014.

It was also announced that this fall, Telemundo Sports and NBC Sports will join forces to launch a new extensive digital experience in Spanish-language sports, with top tier live matches, up to the second results, interviews, and exclusive analysis, which will live on www.deportestelemundo.com.

Other digital announcements include the unveiling of the next two projects from FLUENCY, the new multi-format, multiplatform production studio that creates premium content for multicultural audiences. "The Home Team," (WT) will be a 90-minute production about a group of strong-willed high school girls from a small town in Indiana who are tested on and off the soccer field, and "Nobody Walks In LA" (WT), also clocking in at 90-minutes, about three young friends navigating the edges of Los Angeles after they're caught up in a heist that brings the city to a standstill.

In addition, Telemundo secured the first Hispanic video partnership with the leading voice of digital culture, Mashable. The initiative will host the most popular content from Mashable, in English and in Spanish, on Telemundo digital and social media platforms, including Video on Demand.  Original, made-for-social video content will bring to life the latest culture and tech news from Mashable and prompt sharing across the online, mobile and social media of both Telemundo and Mashable properties.NEW YORK-May 13, 2014-Tonight at Telemundo and mun2's annual Upfront presentation, held at New York's Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser, as the new President of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubí©n Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’s highly-rated singing competition “La Voz Kids.”

Silberwasser will have overall responsibility for the Telemundo broadcast network, including Telemundo Studios, the leading producer of original Spanish-language primetime content for U.S. Hispanics. Working closely with the Hispanic Enterprises and Content senior team and Telemundo's leadership, Silberwasser will be responsible for developing and executing the Spanish-language network's growth strategy with a focus on increased market share and profitability.

"With our continued commitment to high-quality content and innovation, new leadership at the helm of the Telemundo network and mun2, and the power of NBCUniversal, no other media company is better positioned now and for the future to grow and super serve our audience, our advertising partners and our distributors," said Uva.

Mike Rosen, Executive Vice President of Advertising Sales, Telemundo Media, boasted on the network's commitment and track record on innovation by promising clients a guaranteed return on their investments in innovative marketing solutions.  Rosen also spoke to Telemundo's unique positioning to offer total market solutions to reach Hispanics, leveraging NBCUniversal's unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.

"Now that Telemundo and mun2 are fully integrated into the world of NBCUniversal, there has never been a better time for marketers to connect with Hispanic consumers with unprecedented scale and power, regardless of language," said Rosen. "That is why our 'Total Market Innovation' approach is so special, as no media company delivers on the promise of ROI like NBCUniversal, the most uniquely diverse, game-changing media company in the marketplace, now and in the future.”

Uva also unveiled a new multi-platform brand positioning of the mun2 cable channel. Starting in 2015, mun2 becomes the home of the most watched sporting events in the world - the Rio 2016 Summer Olympics and the FIFA World Cup. In addition, mun2 announced it will become the official Spanish-language home of the NASCAR Mexico Toyota Series starting February 2015. The network introduced an energizing mix of programming including original scripted series created by leading producers of Spanish language and general market content, Hispanic celebrity reality, premium sports and blockbuster movies, all offered across multiple platforms and elevating the Hispanic audience experience.

Introducing more than 800 new original hours for the Telemundo network next season, Jesus Torres Viera, Telemundo’s Executive Vice President of Programming & Content, announced next fall's Monday-Friday primetime lineup, including "Los Miserables," based on the classic novel and starring novela superstar, Aracely Arambula ("La Patrona"); "Dueí±os del Paraí­so," featuring the television comeback of acclaimed actress Kate Del Castillo ("La Reina Del Sur");  and  "Seí±ora Acero" starring Blanca Soto, who recently joined the network.

In addition, Torres Viera announced the premiere of the mega reality musical competition series, "Yo Soy El Artista." With castings currently underway, the reality competition will feature performers who truly capture the meaning of the term “artist” and can sing, dance and demonstrate star quality and showmanship. "Yo Soy El Artista" joins Telemundo’s successful Sunday primetime lineup,  infused by two adaptations of the NBCUniversal franchises “The Voice” as "La Voz Kids," and "Top Chef” as “Top Chef Estrellas," both of which have been greenlit for new seasons. Premiering this summer, "Miss Latina Universo," a series where women vie for a spot in the Miss Universe Pageant, will also air on Sundays.

On the Sports front, beginning in 2015, Telemundo and mun2 will become the official Spanish-language home of the FIFA World Cup, featuring more than 550 hours across all its platforms, including the Men’s Under 20 and Under 17 World Cups, as well as the Women’s World Cup and Men’s Beach Soccer World Cup.

In addition, Telemundo recently announced it acquired the exclusive media rights for the United States of all the home games of the popular Mexican first division soccer team Pachuca, effective June 2014, for all its platforms. These rights complement the network's existing media rights of the Club Leon games, at a time when both teams have qualified to La Gran Final of the Mexican League as the top two squads of the Clausura Tournament 2014.

It was also announced that this fall, Telemundo Sports and NBC Sports will join forces to launch a new extensive digital experience in Spanish-language sports, with top tier live matches, up to the second results, interviews, and exclusive analysis, which will live on www.deportestelemundo.com.

Other digital announcements include the unveiling of the next two projects from FLUENCY, the new multi-format, multiplatform production studio that creates premium content for multicultural audiences. "The Home Team," (WT) will be a 90-minute production about a group of strong-willed high school girls from a small town in Indiana who are tested on and off the soccer field, and "Nobody Walks In LA" (WT), also clocking in at 90-minutes, about three young friends navigating the edges of Los Angeles after they're caught up in a heist that brings the city to a standstill.

In addition, Telemundo secured the first Hispanic video partnership with the leading voice of digital culture, Mashable. The initiative will host the most popular content from Mashable, in English and in Spanish, on Telemundo digital and social media platforms, including Video on Demand.  Original, made-for-social video content will bring to life the latest culture and tech news from Mashable and prompt sharing across the online, mobile and social media of both Telemundo and Mashable properties.


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