mun2's "LARRYMANIA" SCORES #1 PRIMETIME SERIES AMONG HISPANIC CABLE ENTERTAINMENT ON SUNDAY JUNE 1
UNIVERSAL CITY, Calif. - June 4, 2014 - mun2's hit series "Larrymania"scored #1 series in key demos among Spanish language cable networks on Sunday night (9 p.m.), with an average of 127,000 adults 18-49, beating Galavision's (90,000) and Discovery en Espaí±ol (93,000). The Sunday night episode, which captured the highly-anticipated birth of Latin superstar Larry Hernandez's baby girl, also scored #1 among adults 18-34 (83,000), male adults 18-49 (77,000) and female adults 18-49 (50,000).
"Larrymania" season three has reached a cumulative audience of 1.9 million total viewers and 1.4 million adults 18-49 across all telecasts since its May 5th premiere. The third season is averaging an impressive 106,000 adults 18-49, making it the #1 Spanish language entertainment series, out-delivering Galavision (69,000), and Discovery en Espaí±ol (41,000) among adults 18-49 in the time slot.
Source: NPM, Live+SD, impressions, 06/01/14 Sun 7-11P Larrymania vs. all Spanish language cable programs. Premiere-to-date = 05/04/14-06/01/14 (excluding encore on 05/25/14) Larrymania S3 Sun 9-10P vs. Gala & DSE (strict daypart). Larrymania Season 2 = 4 episodes (08/18/13, 08/25/13, 09/08/13, 09/15/13); Prior 5 week avg = 03/30/14-04/27/14); Reach = NPower R&F Report, Live+SD, 05/04/14-06/01/14 Larrymania S3 Sun 9-10P (excluding encore on 05/25/14), 6 min qualifier, 75% unification; Larrymania vs. general market cable = NPM-Hispanic impressions, 06/01/14 Sun 9-10P strict daypart.
mun2 is the U.S. cable network that provides authentic, thrilling, and modern programming for the Hispanic television viewer that wants more. Offering a vibrant blend of the best original series, exclusive celebrity-reality, premium international sports and blockbuster films, mun2 is available through multiple and emerging digital platforms, including mun2.tv and the mobile app mun2Now. With offices in Los Angeles, Miami and New York, the network is a division of NBCUniversal’s Hispanic Enterprises and Content.
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