E!'S "TOTAL DIVAS" SEASON 3 PREMIERE DELIVERS OVER 1.2 MILLION TOTAL VIEWERS
LOS ANGELES - September 8, 2014 - E!'s "Total Divas" kicked off its third season premiere with a pop on Sunday, September 7 (9-10:00 pm). Delivering over 1.2 million total viewers and 821K Adults 18-49, the series was up +15% and +17% respectively versus the season 2 premiere. Back for an all-new season where sisterhood meets over-the-top drama, viewers were introduced to the brazen WWE Diva, Rosa Mendesâ„¢, and saw Nikki Bellaâ„¢ pursue freezing her eggs unbeknownst to her longtime boyfriend, WWE Superstar John Cenaâ„¢. The unprecedented inside look at the lives of the women of the WWE® was the most watched E! season 3 premiere in more than three years. On the digital front, “Total Divas” garnered 26,000 Tweets and ranked as the #1 ad-supported cable program of the night (excluding sports).
Viewers of Sunday night's highly rated "Total Divas'" premiere stayed tuned for a new episode of "#RichKids of Beverly Hills" (10 - 10:30 pm), which followed EJ Johnson as a celebrity Grand Marshal of San Francisco's Pride Parade. The episode, which also documented socialite Dorothy Wang's return to the dating scene after recent heartbreak, retained nearly two-thirds (64%) of its lead-in and delivered over half a million among Adults 18-49 (516K). The second season continues to pace ahead of season 1 by +6%.
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