NEARLY 27 MILLION WATCH "NFL KICKOFF" ON NBC; 3RD MOST-WATCHED "NFL KICKOFF" GAME IN 13-YEAR HISTORY
Packers-Seahawks Viewership Up 7% From '13 Opener
Game's 15.5 HH Rating Up 4% From Last Year
More Than 25 Million Live Stream Minutes Consumed – NBC Sports Live Extra Record for non-Olympic, non-Super Bowl Event
STAMFORD, Conn. - September 5, 2014 - The Seattle Seahawks' 20-point victory over the Green Bay Packers in last night's "NFL Kickoff" on NBC was watched by 26.9 million viewers — up 7% from last year's opening-game and ranking as the third-most watched "NFL Kickoff" game in the 13-year history of the event, according to fast national data released today by The Nielsen Company.
The Super Bowl Champion Seahawks' 36-16 victory, led by QB Russell Wilson (two touchdown passes) and RB Marshawn Lynch (110 rushing yards and two touchdowns), aired from 8:42 PM-11:30 PM ET and is television's most-watched show since the 2014 Academy Awards (43.7 million viewers on March 2).
Last night's 26.9 million average viewership was up 7% over last year's "NFL Kickoff" game (25.1 million for Ravens-Broncos), and ranks as the third-most watched "NFL Kickoff" game, trailing only the 2011 Saints-Packers thriller between the two previous Super Bowl winners (27.1 million), and the 2010 opener (Vikings-Saints, 27.5 million) featuring an NFC Championship Game rematch, as Brett Favre and the Minnesota Vikings visited the then-defending Super Bowl-champion New Orleans Saints.
Last night's game had a national household rating of 15.5/26, making it the third-highest rated NFL Kickoff game behind 2010 (16.5/28) and 2011 (16.0/26), and up 4% from last year's opener (14.9/26). The highest-rated half hour was 9:30-10:00 PM ET with a 17.1/28.
DIGITAL: NBC Sports Live Extra's live stream of last night's NFL Kickoff generated record-setting digital numbers. Fans consumed more than 25 million minutes, setting a new NBC Sports Live Extra record and making it the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history.
The 25 million minutes live streamed tops last year's "NFL Kickoff" game by 21% (20.5 million minutes). It also shattered by nearly 4 million minutes the previous record for an NFL game on NBC, set in last year's thrilling Week 12 "Manning-Brady XIV" Denver-New England SNF game, highlighted by Tom Brady leading the Patriots back from a 24-0 halftime deficit to top Peyton Manning and the Broncos 34-31 in overtime (21.3 million minutes).
NBC Sports Live Extra also posted a record-setting 507,662 unique viewers for Packers-Seahawks - topping last year's "NFL Kickoff" game by 51%.
NFL KICKOFF VIEWERSHIP:
(All Games on Thursday Night Except for 2012)
|2014||NBC||26.9 million||(Seattle 36 - Green Bay 16)|
|2013||NBC||25.1 million||(Denver 49 - Baltimore 27)|
|2012||NBC||23.9 million||(Dallas 24 - NY Giants 17)**|
|2011||NBC||27.1 million||(Green Bay 42 - New Orleans 34)|
|2010||NBC||27.5 million||(New Orleans 14 - Minnesota 9)|
|2009||NBC||20.9 million||(Pittsburgh 13 - Tennessee 10)|
|2008||NBC||13.5 million||(NY Giants 16 - Washington 7)*|
|2007||NBC||17.8 million||(Indianapolis 41 - New Orleans 10)|
|2006||NBC||19.2 million||(Pittsburgh 28 – Miami 17)|
|2005||ABC||18.0 million||(New England 30 - Oakland 20)|
|2004||ABC||16.9 million||(New England 27 - Indianapolis 24)|
|2003||ABC||19.1 million||(Washington 16 - NY Jets 13)|
|2002||ESPN||10.8 million||(San Francisco 16 - NY Giants 13)|
** Wednesday Night Game (First Wednesday NFL game since 1948)
* Early start due to Republican National Convention
TOP METERED MARKETS FOR PACKERS-SEAHAWKS:
|4. New Orleans||25.2/38|
|6. San Diego||20.8/37|
Follow NBC Sports PR on Twitter @NBCSportsPR
Follow "Sunday Night Football" on Twitter @SNFonNBC
Follow NBC Sports on Twitter @NBCSports
Become a fan of "Sunday Night Football" on Facebook at: facebook.com/snfonnbc