NBC ANNOUNCES PARTNERSHIP AND INTEGRATION WITH NISSAN AS EXCLUSIVE AUTOMOTIVE SPONSOR OF EMMY AWARD-WINNING HIT 'THE VOICE'
Cross-Platform Nissan Partnership Will Expand Across "The Voice" Season
All-New 'The Voice' App, Presented By Nissan, Will Give Fans More Exclusive Access to Show Content And Talent
UNIVERSAL CITY, Calif. - Sept. 18, 2014 - NBC's hit show "The Voice" returns for its seventh season with Nissan as the exclusive automotive sponsor for the next three seasons.
NBC and Nissan's innovative partnership will drive excitement, integration and unprecedented access for "The Voice" fans, extending across platforms through every phase of the show and will include custom content featuring current season seven artists on-air, through social media and online via NBC.com.
Nissan will be the official automotive sponsor of "The Voice" and will bring a multi-platform approach to the NBC partnership, including:
- "The Voice Official App," presented by Nissan, will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.
- Nissan also will sponsor the "The Voice Tailgate" (#VoiceTailgate), an exciting behind the scenes, pre-show social media event where fans will have the opportunity to interact with artists, coaches, guest performers and other celebrities. Viewers, who tune in for the tailgate party, will be rewarded with behind-the-scenes social content including exclusive photos and video from backstage.
"We really wanted to deliver an app that will bring fans closer than ever to the excitement of 'The Voice,'" said Rob Hayes, Executive Vice President, Digital Media, NBC Entertainment. "By using the app to vote during the show and support their favorite artists, viewers will be playing an active role in the outcome of each episode."
"The Voice Official App" gives fans a must have tool while watching the show live. Fans, for the first time, will be able to seamlessly vote for their favorite artists during live broadcast on the app. During the blind auditions, fans also will be able to turn "their chair" for their favorite artists by hitting their red button and also see when the other viewers using the app turned their chairs. In the battle and knock out rounds viewers can weigh in on which artists they would choose or steal, and share their support on their social networks. App users will be prompted to save their preferred artist by sending a tweet within the app with a simple click of a button. Throughout all phases of the show, fans will get reminders to tune in, buy their favorite songs and tweet directly to the coaches from the app home screen.
"This new three-year partnership with NBC is another way that Nissan is going beyond traditional sponsorships to provide innovation to our consumers with exciting experiences," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations, Nissan North America, Inc. "Between the on-air broadcast, the Voice Official App and ‘The Voice Tailgate,’ we're adding a new dimension to big cultural experiences like ‘The Voice’ - far beyond what has been available in previous seasons."
"The Voice Official App" is available on the App Store (AppStore.com/TheVoiceOfficialApp) or by downloading on Google Play (https://play.google.com/store/apps/details?id=com.nbcuni.nbc.thevoice).
"The Voice" was the #1 unscripted series on ABC, CBS, NBC and Fox for the 2013-14 season in adults 18-49 and tied as the #2 entertainment series on those networks, with its Monday edition averaging a 4.6 rating, 13 share in "live plus seven day" Nielsen results. In total viewers, the Monday and Tuesday editions of "The Voice" combined for a +3% increase versus the prior season (14.5 million vs. 14.0 million).
"The Voice" is a presentation of Mark Burnett's One Three Inc., Talpa Media USA Inc. and Warner Horizon Television. The series was created by John de Mol, who serves as executive producer along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.
For embeddable clips and more, please visit NBC.com's official show site: http://www.nbc.com/The-Voice(http://www.nbc.com/TheVoice).
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