Advanced Search

Find Jobs

Use our tools below to select specific Criteria, Talents or Brands and quickly find jobs that match your interests.

Advanced Search

Countries

Keyword

Level

News

"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" POSTS BEST SEASON IN EIGHT YEARS AND BEST ADVANTAGE OVER THE COMPETITION IN TWO YEARS

"NBC Nightly News" marks 18th consecutive season at #1 in total viewers and A18-49 and A25-54 demo ratings

NBC broadcast widens season-to-season lead over ABC by widest margin in four years

SEPTEMBER 23, 2014 - "NBC Nightly News with Brian Williams" was #1 in total viewers and all 18-49 and 25-54 demo ratings for the 2013-2014 season, according to Nielsen Media Research data.

Nightly posted its best delivery in total viewers in eight seasons (since the 2005-06 season) and its biggest advantages over ABC and CBS since the 2011-12 season

Nightly posted the biggest audience growth versus the 2012-13 season (+6%, or +481,000) and also had its biggest season-to-season gain in total viewers in over 20 years (since the 1992-93 season).

Nightly widened its total viewer lead over ABC by +26% versus the 2012-13 season, distancing itself from ABC by the biggest season-to-season margin in four years (since 2009-10 season)

The 3-net total viewer audience (23.5 million) hit its highest level since the 2005-06 season. Nightly represented 44% of the overall increase versus the 2012-13 season, followed by CBS (29%) and ABC (27%).

2013-2014 SEASON

 Total Viewers   A25-54 Rating   A25-54 Viewers   A18-49 Rating   A18-49 Viewers 
 NBC  8.829  1.8  2.162  1.3  1.601
 CBS  6.742  1.4  1.654  0.9  1.134
 ABC   7.929  1.7  2.051  1.1  1.415

 

2012-2014 SEASON HIGHLIGHTS:

  • Nightly was #1 in total viewers and all 18-49 and 25-54 demo ratings.
  • Nightly averaged 8.829 million total viewers, +11% (+900,000) ahead of ABC World News' 7.929 million viewers and +31% (+2,087,000) more than CBS Evening News' 6.742 million viewers.
  • Nightly averaged a 1.8 A25-54 rating, +1 tenth more than ABC's 1.7 rating and +4 tenths more than CBS' 1.4 rating.
  • Among A25-54 (000), Nightly averaged 2.162 million viewers, +5% (+111,000) more than ABC's 2.051 million and +31% (+508,000) ahead of CBS' 1.654 million.
  • Nightly averaged 1.601 million A18-49 viewers, +13% (+189,000) more than ABC and +41% (+467,000) ahead of CBS.
  • Nightly averaged a 1.3 A18-49 rating, beating ABC by +2 tenths and CBS by +4 tenths.
  • Nightly was the only evening newscast to post a gain in rating M18-49 versus last season.

Nightly has been #1 in:

  • Total Viewers for 18 consecutive seasons
  • Rating Adults 25-54 for 18 consecutive seasons (1 tie)
  • Rating Women 25-54 for 6 consecutive seasons
  • Rating Men 25-54 for 18 consecutive seasons
  • Adults 18-49 for 18 consecutive seasons
  • Men 18-49 for 18 consecutive seasons
  • Women 18-49 for 7 consecutive seasons (1 tie)

3RD QUARTER 2014 HIGHLIGHTS:

  • Nightly averaged 7.899 million total viewers, +5% (+360,000) more than ABC and +29% (+1,783,000) more than CBS.
  • Versus 3Q'13, Nightly increased its total audience by +3% (+240,000) and its M18-49 rating delivery by +13% (+1 tenth).
  • Nightly averaged 1.832 million A25-54 viewers, +23% (+346,000) ahead of CBS.
  • Nightly delivered a 1.5 A25-54 rating, leading CBS by +25% (+3 tenths).
  • Nightly averaged 1.355 million A18-49 viewers, +4% (+50,000) over ABC and +31% (+318,000) ahead of CBS.
  • Nightly delivered a 1.1 A18-49 rating, topping ABC by +10% (+1 tenth) and CBS by 38% (+3 tenths).

Nightly has been #1 in:

  • Total Viewers for 28 consecutive quarters
  • Rating A18-49 for 28 consecutive quarters
  • Rating W18-49 for 26 straight quarters
  • Rating M18-49 for 73 straight quarters
  • Rating M25-54 for 73 consecutive quarters

WEEK ENDING 9/19/14 HIGHLIGHTS:

  • Nightly averaged 8.244 million total viewers, +5% (+372,000) more than ABC and +31% (+1,963,000) more than CBS.
  • Nightly widened its total viewer lead over ABC for the 3rd consecutive week (advantage widened by +63%).
  • Nightly has been #1 in total viewers for 262 consecutive weeks and 309 of the last 310 weeks.
  • Nightly averaged 1.927 million A25-54 viewers, leading CBS by +21% (+328,000).
  • Nightly's 1.6 A25-54 rating led CBS by +23% (+3 tenths).
  • Nightly was #1 among A18-49 viewers with 1.458 million, leading ABC by +7% (+99,000) and CBS by +32% (+357,000).
  • Nightly's 1.1 A18-49 rating was tied for #1 with ABC and beat CBS by +22% (+2 tenths).
  • Versus the same week last season, Nightly posted gains in total viewers (+2%, or +139,000) and rating M18-49 (+11%).
  • Nightly was up compared to 3Q'14 levels in total viewers (+5%, or +379,000), rating W/M18-49 (+8%/+11%), and rating W/A25-54 (+12%/+7%). Among A25-54 viewers, Nightly grew by +104,000 demo viewers.

# # #


See All News