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NBC COMPLETES ITS WINNING 2013-14 SEASON WITH A VICTORY FOR THE WEEK OF SEPT. 15-21

'Sunday Night Football' Ranks #1 Among Big 4 Primetime Shows for the Week in All Key Measures, Excluding Sports Pre- and Post-Game Shows; Also Ranking in the Top 15 in 18-49 are Two Nights of 'Talent,' 'Mysteries of Laura' and 'Ninja Warrior'

NBC Grows +10% in 18-49 and +5% in Total Viewers vs. the Same Week Last Year

NBC Wins the Full 2013-14 Season in 18-49 for the First Time in 10 Years, Up +9% vs. One Year Ago; In Total Viewers, NBC Finishes #2 With a +24% Gain, Best for a Big 4 Net in 25 Years

Monday's 'American Ninja Warrior' Finishes #1 Among the Big 4 in Adults 18-34 and Matches its 18-49 High Since Aug. 4

NBC Takes Tuesday Among the Big 4 in Every Key Measure, as 'Talent' Jumps +32% Week to Week in 18-49 and Beats its Year-Ago Tuesday Finale

Wednesday's 'Mysteries of Laura' Preview is the Big 4's Most-Watched Debut Since March; 'Talent' Finale Delivers the Show's Top Total-Viewer Result in More Than Two Years

'Dateline NBC' Equals its Highest Friday 18-49 Rating Since May

Steelers-Panthers 'Sunday Night Football' Wins the Night Among the Big 4 in Every Key Demo

UNIVERSAL CITY, Calif. - Sept. 23, 2014 - NBC has concluded its victorious 2013-14 ratings season with a #1 finish for the week of Sept. 15-21, led by Steelers-Panthers "Sunday Night Football," which ranked #1 among Big 4 primetime programs in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers - as well as kids 2-11 and teens 12-17, excluding sports pre- and post-game shows.

According to "live plus same day" viewing figures from Nielsen Media Research, NBC finished the week with an average 2.3 rating, 8 share in adults 18-49 and 7.9 million viewers overall.

Versus the same week a year ago, NBC was up +10% in adults 18-49 (to a 2.3 rating from a 2.1) and up +5% in total viewers (7.9 million vs. 7.5 million).

For the week, NBC also ranked #1 or tied for #1 among ABC, CBS, NBC and Fox in adults 18-34, adults 25-54, all key adult-female demos, men 18-34 and men 18-49.

Joining "Sunday Night Football" in the week's top 15 primetime shows on ABC, CBS, NBC and Fox in adults 18-49 were Tuesday's "America's Got Talent" (#5), Wednesday's "Talent" (tied for #6), Wednesday's "Mysteries of Laura" preview (tied for #11) and "American Ninja Warrior: USA vs. the World" (#14). Rankings exclude sports pre- and post-game shows.

Primetime averages for the week of Sept. 15-21 in adults 18-49 are: NBC, 2.3/8; CBS, 2.2/7; ABC, 1.2/4; Fox, 1.1/4; and CW, 0.3/1. In overall total viewers, the weekly averages were: CBS, 8.8 million; NBC, 7.9 million; ABC, 5.5 million; Fox, 3.1 million; and CW, 0.9 million.

"Most current" averages for the concluded 2013-14 primetime season are: NBC, 2.4/7; Fox, 2.1/7; CBS, 2.0/6; ABC, 1.9/6; and CW, 0.6/2. In overall total viewers, the season averages are: CBS, 9.3 million; NBC, 8.3 million; ABC, 6.8 million; Fox, 6.1 million; and CW, 1.6 million.

For the completed 52-week 2013-14 season, NBC has finished #1 in the key demographic of adults 18-49, marking the network's first full-season win in the 10 years since the 2003-04 season.

In "most current" season averages from Nielsen Media Research through Sept. 21, NBC finished +9% ahead of its year-ago rating in adults 18-49 (to a 2.4 from a 2.2) and is the only Big 4 network that generated a year-to-year improvement in the key demo.

In total viewers, NBC grew by +24% versus last season, which tops every increase by a Big 4 network in a full 52-week season for the last 25 years.

Even taking NBC's 18 nights of Winter Olympic coverage out of the network's averages, NBC still ranks #1 for the season in adults 18-49, ahead of Super Bowl-boosted Fox (with a 2.2 rating for NBC excluding Olympic nights vs. a 2.1 for #2 Fox).

NBC finished #1 or tied for #1 among the Big 4 networks during 31 weeks of the season (L+SD), the most for any network over the past seven seasons and NBC's highest total in 11 years. CBS is #2 this season with 13 weekly wins (including ties). Note that the last time NBC aired an Olympics (London during the 2011-12 season), NBC won 11 weeks, three of which were Olympic weeks.

NBC also won the season among the Big 4 in adults 25-54, adults 18-34, men 18-49, men 25-54 and all key adult-female demos.

In total viewers, NBC finished #2 for the season (with or without Olympic nights being counted in its average) for only the second time in 10 years, and is up +24% this season versus last (8.3 million vs. 6.7 million). That +24% gain is the biggest year-to-year increase for a full 52-week season since Fox grew by +47% in 1988-89.

In 18-49 rating among Big 4 primetime programs, NBC's schedule included:

  • The #1 series, "Sunday Night Football" (with an 8.0 rating, L+7).
  • The #1 reality series, "The Voice" (4.6).
  • The #1 new series, "The Blacklist" (4.4).
  • Counting originals only, the #1 drama, "The Blacklist" (4.9, originals only).
  • The #1 summer series, "America's Got Talent" (tied with a 2.8 rating in 18-49, #1 outright in total viewers, most current).

NBC's lineup featured the three highest-rated regular-schedule averages on the Big 4:

  • NBC's Sunday (3.6 rating in 18-49, "most current," regularly scheduled programming).
  • NBC's Monday (3.5).
  • NBC's Tuesday (2.9).

Looking at NBC's averages for regular programming this season vs. last in adults 18-49, NBC's regular schedule was up on six of seven nights:

  • Mondays are up +3%
  • Tuesdays are up +4%
  • Wednesdays are up +11%
  • Thursdays are down 6%
  • Fridays are up +23%
  • Saturdays are up +33%
  • Sundays are up +9%.

It was also an exceptional season for NBC specials:

  • "The Sound of Music Live!" was the season's #1 movie event, delivering NBC's biggest Thursday in total viewers since 2004 (18.7 million, L+SD; 21.8 million, L+7).
  • "The 71stGolden Globes" hit a 10-year high in total viewers (20.9 million, L+SD).
  • "The 66thPrimetime Emmy Awards" generated the event's second biggest audience in eight years (15.6 million).
  • "Macy's Thanksgiving Day Parade" delivered its biggest audience in People Meter history (25.2 million), as did "The National Dog Show Presented by Purina" (10.7 million).
  • "Christmas in Rockefeller Center" hit a seven-year high in adults 18-49 (2.3).
  • “NBC’s New Year’s Eve with Carson Daly” delivered the biggest audience in its nine-year history (9.5 million).

SEASON AVERAGES

Adults 18-49, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...2.2...2.4...Up 9%

CBS...2.4...2.0...Down 17%

ABC...2.0...1.9...Down 5%

Fox...2.1...2.1...Even

Total Viewers, "Most Current"

Net... STD '12-13... STD '13-14...Diff

NBC...6.666 million ...8.273 million...Up 24%

CBS...9.954 million...9.277 million... Down 7%

ABC...6.962 million ...6.801 million...Down 2%

Fox...5.968 million ...6.114 million...Up 2%

NBC has also won its fourth summer in a row in adults 18-49, finishing #1 or tied for #1 among the Big 4 during 13 weeks of the summer while no other network won more than four weeks. NBC was also #1 for the summer among ABC, CBS, NBC and Fox in all other key demographics: adults, men and women 18-34; men and women 18-49; and adults, men and women 25-54.

NBC's summer programming highlights include:

  • "America's Got Talent," the most-watched summer series for a ninth year in a row.
  • "American Ninja Warrior," which grew +18% year to year in 18-49 (to a 2.0 from a 1.7) and is tied for the # 11 ranking of the summer (excludes fall football coverage and early fall premeires).
  • "Last Comic Standing," which ranked tied for #16 this summer in 18-49.
  • "The Night Shift," the #1 new series on the Big 4 for the summer in 18-49 and the #7 series overall in total viewers.

SUMMER AVERAGES

Adults 18-49, "Most Current" thru Sept. 21

Net... Summer '13... Summer '14...Diff

NBC...1.7...1.6...Down 6%

CBS...1.3...1.3...Even

ABC...1.4...1.3...Down 7%

Fox...1.4...1.2...Down 14%

Total Viewers, "Most Current" thru Sept. 21

Net... Summer '13... Summer '14...Diff

NBC...5.890 million ...6.145 million...Up 4%

CBS...6.152 million...6.293 million... Up 2%

ABC...4.968 million ...4.975 million...Up 0.1%

Fox...3.780 million ...3.525 million...Down 7%

In late-night, "The Tonight Show Starring Jimmy Fallon" and "Late Night with Seth Meyers" have established themselves as the dominant choices in those time periods. Since the debuts of Fallon and Meyers in February:

  • "Tonight" is outrating the ABC and CBS time-period competition combined in adults 18-49 (with a 1.19 rating vs. a combined 1.10, L+SD through Aug. 14).
  • "Tonight" is up by +47% versus year-ago results (1.19 vs. 0.81).
  • Meyers is outrating CBS's Letterman (0.56 vs. 0.48), despite starting an hour later.
  • Meyers is delivering bigger audiences than the ABC and CBS time-period competition in every key ratings measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

NBC highlights for the week of Sept. 15-21:

Monday: "American Ninja Warrior: USA vs. the World" (1.9 rating, 5 share in adults 18-49, 5.2 million viewers overall from 8-11 p.m. ET) won the night among the Big 4 in adults 18-34, men 18-34 and men 18-49, while finishing within a tenth of a point of first place among those networks in adults 18-49 (1.9 vs. 2.0 for ABC and Fox). "American Ninja Warrior" grew by +6% versus the prior week's 9-11 p.m. telecast in 18-49 rating (with a 1.9 vs. a 1.8) to equal the show's highest result since Aug. 4 (2.0 from 9-11 p.m.). "American Ninja Warrior: USA vs. the World" grew by +47% in 18-49 from its first hour to its third in 18-49 rating (to a 2.2 from a 1.5).

Tuesday: NBC ranked #1 for the night among the Big 4 in all key measures, led by the #1 show of the night in 18-49, "America's Got Talent" (2.5/8 in 18-49, 11.5 million viewers overall from 9-11 p.m. ET), which grew by +32% week to week in adult 18-49 rating (to a 2.5 from a 1.9) and +17% in total viewers (11.5 million vs. 9.8 million). In the time period, "Talent" ranked #1 among the Big 4 in every key category. "America's Got Talent" hit an 11-week high in 18-49 (with its highest rating since July 1, 2.6) and a 14-week high in total viewers (best since June 10, 11.5 million).

"America's Got Talent" beat its year-ago Tuesday performance finale by +4% in 18-49 (2.5 vs. 2.4) and was up in total viewers by +2% (11.5 million vs. 11.2 million).

An encore telecast of "America's Got Talent" (1.2/4 in 18-49, 5.3 million viewers overall from 8-9 p.m. ET) generated a six-week high for NBC in the time period in 18-49 (best since Aug. 5) and a nine-week high in total viewers (best since July 15).

Wednesday: NBC won Wednesday night among the Big 4 networks in every key measure with the #1 show of the night in 18-49 and total viewers, "America's Got Talent," and the most-watched debut on any Big 4 network since early March, "The Mysteries of Laura."

The season finale of "America's Got Talent" (2.4/8 in 18-49, 12.2 million viewers overall from 8-10:01 p.m. ET) jumped +33% week to week in 18-49 (2.4 vs. 1.8) to score a Wednesday high for "Talent" since the show's Wednesday season premiere on July 23 (2.4). In total viewers, the week-to-week surge is +16% (12.2 million vs. 10.5 million), lifting "Talent" to its top total-viewer result on any night of the week in more than two years (since Tuesday, June 5, 2012, 12.6 million) and a three-year high for a Wednesday telecast (since Sept. 14, 2011, 14.4 million for that season's "Talent" finale).

Despite running in the 8-10 p.m. slot this year versus the 9-11 p.m. time period last year, "Talent" retained 96% of the year-ago finale rating in 18-49 (2.4 vs. 2.5) and is up +6% in total viewers (12.2 million vs. 11.5 million). It's a three-year high for NBC in the time period in total viewers, excluding sports (best since the Sept. 14, 2011 "Talent" finale, 14.4 million).

A special preview of "The Mysteries of Laura" (2.0/7 in 18-49, 10.2 million viewers overall from 10:01-11 p.m. ET) scored the highest 18-49 rating for any ABC, CBS or NBC program originating in the hour, excluding sports, since March 19. The "Mysteries of Laura" preview retained 80% of the 18-49 rating for its lead-in "America's Got Talent," easily the top retention among the four hour-long dramas that have  followed a "Talent" finale, with the three previous retentions being 59% for a preview of "Outlaw" on Wednesday, Sept. 15, 2010, 61% for "Lipstick Jungle" on Wednesday, Oct. 1, 2008 and 60% for "Windfall" on Thursday, Aug. 17, 2006.

"The Mysteries of Laura" is up +43% vs. NBC's average in the time period last season in 18-49 (2.0 vs. 1.4) and is the most-watched debut on any network, any genre, since the "Believe" preview out of "The Voice" on March 10 (10.6 million). The 10.2 million viewers for "Laura" is a one-year high for NBC in the time slot in total viewers, excluding sports (best since the "Talent" finale earned 12.3 million viewers in the time period on Sept. 18, 2013).

Thursday: "The Biggest Loser" (1.3/5 in 18-49, 4.6 million viewers overall from 8-10 p.m. ET) ranks as the #1 non-sports telecast on the Big 4 Thursday night in every key measure - adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

An encore telecast of Wednesday's preview of "The Mysteries of Laura" (0.8/3 in 18-49, 3.9 million viewers overall from 10-11 p.m. ET) tied as the night's #1 drama encore in 18-49 on the Big 4 among six drama rebroadcasts, equaling a "Scandal" rebroadcast head to head from 10-11 p.m.

Friday: An encore telecast of "The Biggest Loser" (0.7/3 in 18-49, 2.3 million viewers overall from 8-9 p.m. ET) matched NBC's highest 18-49 rating in the time period since July 25 (1.0, "Dateline NBC").

"Dateline NBC" (1.2/4 in 18-49, 5.3 million viewers overall from 9-11 p.m. ET) equaled its highest Friday 18-49 rating in 16 weeks (since May 30, 1.3). "Dateline" won its two-hour time period among ABC, CBS, NBC and Fox in adults 18-49 and adults 25-54 (with a 1.6 rating) and was the #1 newsmagazine of the night in 18-49, 25-54 and total viewers.

NBC tied for #1 for the night among the Big 4 networks in 18-49 (1.0 rating each for NBC, CBS and ABC).

Saturday: An encore telecast of Monday's ” American Ninja Warrior: USA vs. the World" (0.7/3 in 18-49, 2.4 million viewers overall from 8-11 p.m. ET) equaled NBC's highest Saturday average in adults 18-49, excluding sports, since June 28 (0.8). From its first hour to its third, the rebroadcast of "American Ninja Warrior: USA vs. the World" grew by +100% in adults 18-49 (to a 1.0 rating from a 0.5).

Sunday: NBC Sports' "Sunday Night Football" (7.8/23 in 18-49, 19.7 million viewers overall from 8:31-11:25 p.m. ET), featuring the Pittsburgh Steelers at the Carolina Panthers, led NBC to nightlong wins among ABC, CBS, NBC and Fox in every key demographic. Versus week three one year ago, the Steelers-Panthers game was up in adults 18-49 (to a 7.8 rating vs. a 7.7).

For the night (from 7:30-11 p.m. ET), NBC averaged a 6.4/19 in 18-49 and 16.3 million viewers overall, giving it a +45% margin over #2 CBS in nightlong 18-49 averages (6.4 from 7:30-11 p.m. for NBC vs. 4.4 from 7-11 for CBS).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.3/8, 2.9 million

CBS 2.2/7, 2.7 million

ABC 1.2/4, 1.6 million

Fox 1.1/4, 1.4 million

CW 0.3/1, 0.4 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 2.8/8, 3.3 million

CBS 2.8/8, 3.3 million

ABC 1.7/5, 2.0 million

Fox 1.3/4, 1.6 million

CW 0.4/1, 0.4 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.0/8, 8.8 million

NBC 2.7/7, 7.9 million

ABC 1.9/5, 5.5 million

Fox 1.1/3, 3.1 million

CW 0.3/1, 0.9 million

Each rating point equals 2.95 million viewers

COMPLETED 2013-14 SEASON
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.4/7, 3.0 million

Fox 2.1/7, 2.6 million

CBS 2.0/6, 2.6 million

ABC 1.9/6, 2.4 million

CW 0.6/2, 0.8 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 2.9/8, 3.5 million

CBS 2.7/7, 3.3 million

Fox 2.4/7, 2.9 million

ABC 2.3/6, 2.8 million

CW 0.7/2, 0.8 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.1/9, 9.3 million

NBC 2.8/8, 8.3 million

ABC 2.3/6, 6.8 million

Fox 2.1/6, 6.1 million

CW 0.6/1, 1.6 million

Each rating point equals 2.89 million viewers

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