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'TODAY' CONTINUES TO CLOSE RATINGS GAP WITH GMA

TODAY Cuts Total Viewer Gap with GMA By 9% Year-to-Date TODAY Gains 30k in Total Viewers While GMA Loses 127k Week-to-Week TODAY Posts Growth in Total Viewers and A25-54 Versus Its 3Q'14 Average TODAY Is the #1 Morning News Show in A18-49 Year-to-Date

NEW YORK - October 2, 2014 - NBC's TODAY continues to gain momentum and post significant ratings growth.  Year-to-date, TODAY has narrowed the total viewer gap with GMA by 9% versus the same period last year.   For the week of September 29, TODAY gained 30k in total viewers while GMA declined a whopping 127k versus the prior week.

TODAY also grew 127k in total viewers and 62k in A25-54 versus its 3Q'14 average.  TODAY ranks as the #1 morning news broadcast in A18-49 year-to-date.

TODAY HIGHLIGHTS:

-TODAY cuts total viewer gap with GMA By 9% year-to-date, versus the same time period last year

-TODAY ranks the number-one morning news show in A18-49 year-to-date

-Versus its 3Q'14 average, TODAY was up in total viewers (+3%, or +127,000) and A25-54 viewers (+4%, or +62,000)

-Week-to-week, TODAY added +30,000 total viewers (+1%) while GMA declined by -127,000 viewers (-2%)

-Last week, TODAY averaged 4.455 million total viewers, +41% (+1.291 million) more than CBS This Morning

-Last week, TODAY averaged 1.713 million A25-54 viewers, leading CBS by +69% (+698,000)

-Last week, TODAY's 1.4 A25-54 rating beat CBS by +75% (+6 tenths)

 

RATINGS DATA:

Week of September 29

 

Program HH
Rtg
HH
Shr
P2+
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.3 13 4,455 1.4 1,713
CBS 2.3 9 3,164 0.8 1,015
GMA 4.1 16 5,550 1.7 2,046

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