Blue Apron and Bravo Media Partner to Bring Fans a "Top Chef" Cooking Experience at Home
NEW YORK - October 10, 2014 - Blue Apron, the leading recipe and fresh ingredient delivery service in the US, today announced it is partnering with Bravo Media to give "Top Chef" fans across the country the unique opportunity to cook the winning dish they have just seen prepared on the series premiere. In Blue Apron's first ever media partnership, it is collaborating with Bravo to bring viewers a taste of the Emmy and James Beard Award-winning culinary competition series "Top Chef" at home.
Fans can sign-up to receive a version of the winning recipe by visitingwww.blueapron.com/topchef immediately after the season premiere debuts on Bravo on October 15 at 10pm ET/PT. Blue Apron will deliver the "Top Chef" winning recipe, including all the fresh, perfectly-portioned ingredients and step-by-step instructions needed to prepare it, directly to fans' doors the week of October 27, 2014.
"Blue Apron celebrates lifelong learning in the kitchen, and each week our home chefs explore new recipes, new ingredients and new cooking techniques with our service," said Matt Salzberg, CEO and co-founder of Blue Apron. "This partnership with Bravo allows Blue Apron to bring fans of the show an exciting home cooking experience, delivering them not only the recipe, but also the ingredients needed to cook like a 'Top Chef.'"
Returning to the judges table for "Top Chef's" new season in Boston are head judge Tom Colicchio, judges Gail Simmons, Hugh Acheson and host Padma Lakshmi. For the first time ever, a Top Chef winner is joining the judging panel as Richard Blais ("Top Chef All-Stars" winner) makes his debut as a recurring judge offering the cheftestants guidance from a chef and a former competitor's point of view. For a sneak peak at season 12, visit http://www.bravotv.com/top-chef/season-12/videos/top-chef-goes-to-boston.
"'Top Chef' viewers are passionate about both the show and food as a lifestyle, so it is important to us to give them opportunities to get a taste of the series for themselves," said Maria DeLuca, SVP of Consumer and Trade Marketing for Bravo. "This partnership with Blue Apron is a creative and interactive way for us to not only do this, but also give our fans a step-by-step look at how to cook a winning dish for themselves at home."
In addition to receiving the winning "Top Chef" recipe and fresh, pre-portioned ingredients, fans can visit the Blue Apron Facebook page to cook the dish together on October 29. Participants will learn behind-the-scenes kitchen tips and tricks for cooking the winning recipe and can ask the Blue Apron team questions in real-time, across social media using #BALive. Customers are also invited to snap and share their own "Top Chef" masterpieces using #BAtopchef to be entered to win a prize package of home cooking essentials from Blue Apron and "Top Chef"
The partnership will be promoted on-air on Bravo and on both Blue Apron and Bravo's social and digital platforms. For more information about Blue Apron, or to sign up to receive this limited-edition recipe, visit www.blueapron.com/topchef, starting October 15, 2014.
About Blue Apron
Blue Apron makes incredible home cooking accessible by delivering original recipes and fresh ingredients to customers nationwide. Launched in 2012, Blue Apron is the largest fresh ingredient and recipe delivery service in the United States and delivers over 800,000 meals a month to its loyal following of home chefs. By reinventing the grocery supply chain from the farm to the dinner table, Blue Apron is able to source top-quality, seasonal ingredients, that are fresher and more affordable than customers can get on their own at their local supermarket. Chefs around the world wear blue aprons when learning to cook, and the blue apron has become a symbol of lifelong learning in cooking. Blue Apron encourages this lifelong learning by introducing members to new ingredients, flavors and cooking techniques with every recipe it creates. For more information, visit:http://www.blueapron.com.
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.
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