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NBC NEWS PARENT TOOLKIT LAUNCHES NEW SOCIAL & EMOTIONAL DEVELOPMENT SECTION

NEW YORK - October 15, 2014 - In support of Bullying Prevention Awareness Month, NBC News today launched a Social & Emotional section on its award-winning Parent Toolkit website - a one-stop online resource available in English and Spanish - for parents navigating their children's development in the classroom and beyond. Produced by NBC News' Education Nation and sponsored by Pearson, the new section contains tips on how to improve emotional competency, relationship-building and social skills.

Based on research about emotional intelligence - a concept popularized in 1995 by Daniel Goldman, author and co-founder of the Collaborative for Academic, Social, and Emotional Learning (CASEL) - the new section features guides, broken down by grade level, to help parents with their child's social and emotional development. Concepts highlighted in the section are based on CASEL's five interrelated sets of competencies: self-awareness, self-management, social awareness, relationship skills and responsible decision-making.

The new section also features insights and advice from teachers, academic experts and renowned research centers, including the Yale Center for Emotional Intelligence and The Rutgers Social-Emotional Learning Lab.

Using the Toolkit, parents can also access academic benchmarks and tips focused on math, English language arts, and health and wellness for pre-k through high school. The Social & Emotional section is available for Android devices on the Parent Toolkit App, and will launch on iOs devices later this month.  Plans to enhance the website and app include original video content, which will launch next year.

The Parent Toolkit is the winner of the 2014 Webby Award in the Family/Parenting category and AAPC's 2014 Silver Pollie Award for Best Website in the Public Affairs Division.

About NBC News

NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Brian Williams, TODAY, Meet the Press and Dateline, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the well-established NBC News Radio with 750 stations nationwide, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service. NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation.

About Pearson

Pearson is the world's leading learning company, with 40,000 employees in more than 80 countries working to help people of all ages to make measurable progress in their lives through learning. For more information about Pearson, visit www.pearson.com.

For inquiries regarding Pearson, please contact Brandon.Pinette@pearson.com.

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