Advanced Search

Find Jobs

Use our tools below to select specific Criteria, Talents or Brands and quickly find jobs that match your interests.

Advanced Search

Countries

Keyword

Level

News

"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" POSTS BIGGEST WIN OVER ABC IN FOUR WEEKS

NBC Broadcast Delivers Best Total Viewer Audience Since April, Best Demo Viewer Audience Since March Nightly Ties for #1 in Rating A25-54 for Second Straight Week, Posts Narrowest Demo Viewer Gap in Three Months Nightly is Delivering Best Start to a Season Since 2005

OCTOBER 21, 2014 - "NBC Nightly News with Brian Williams" was #1 in total viewers, rating A25-54, and rating A18-49 for the week of October 13-17, 2014, according to Nielsen Media Research data.  Nightly has now been the #1 evening newscast in total viewers for 257 consecutive weeks.

The NBC broadcast marked its biggest total viewer audience since the week of 4/28/2014, and largest total viewer advantages over ABC in four weeks and over CBS since the week 6/9/2014

Week-to-week, Nightly widened its total viewer gap over ABC by 97% while also posting audience gains among A18-49 viewers (+3%) and A25-54 viewers (+5%).  Of the three evening newscasts, Nightly posted the largest total viewer growth versus the prior week (+221,000 or +3%) and versus the same week last season (+352,000, or +4%).  Nightly also widened its total viewer lead over ABC by 114% compared to the first three weeks of the season.

Versus current 4Q'14/season-to-date levels, Nightly added the most total viewers (+421,000) and A25-54 viewers (+184,000).  Compared to 4Q'14/STD levels, Nightly closed the demo gap vs. ABC by 93%.

Season-to-date, Nightly is averaging 8.466 million total viewers - its biggest delivery over the first four weeks of a season since 2005.

NOTE: Nielsen has now provided corrected data starting with the week of 9/15.  Other milestone points and comparisons are based on historical data that Nielsen will be revising.

Weekly Highlights:

  • Nightly delivered 8.782 million total viewers, outperforming ABC by +8% (+687,000) and CBS by +36% (+2.344 million).
  • On Wednesday, Nightly beat ABC by +1.245 million total viewers, its biggest single-day advantage since 8/21/2014.
  • Nightly averaged a 1.8 A25-54 rating, tied for #1 with ABC and +5 tenths ahead of CBS.
  • This marks Nightly's highest W/A25-54 ratings since the week of 4/28/2014.
  • Among A25-54 (000), Nightly averaged 2.108 million A25-54 viewers, topping CBS by +32% (+510,000).
  • This marks Nightly's biggest demo audience since the week of 3/31/2014, and the narrowest gap with ABC (6,000) since the week of 7/28/2014.
  • On Thursday, Nightly had its biggest single-day A25-54 demo viewer win over ABC (+314,000) since 7/30/2014.
  • Nightly delivered a 1.2 A18-49 rating, topping ABC by +1 tenth and CBS by +3 tenths.
  • Among A18-49, Nightly delivered 1.541 million viewers, topping ABC by +109,000 and CBS by +452,000.

WEEK OF OCTOBER 6-10, 2014

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 8.782 1.8 2.108 1.2 1.541
CBS 6.438 1.3 1.598 0.9 1.089
ABC 8.095 1.8 2.114 1.1 1.432

# # #

 


See All News