Advanced Search

Find Jobs

Use our tools below to select specific Criteria, Talents or Brands and quickly find jobs that match your interests.

Advanced Search

Countries

Keyword

Level

News

'TODAY' CONTINUES TO CLOSE RATINGS GAP WITH GMA

TODAY Slashes Total Viewer Gap with GMA for Fourth Straight Week TODAY Cuts the Total Viewer Gap with GMA by Double Digits in Triple Measures: Week to Week, Versus the Same Week Last Year and Versus the Season-to-Date Average TODAY Is the Only Morning News Program To Post Total Viewer Gains Versus the Season-to-Date Average Season-To-Date, TODAY Places First In All 18-49 Demo Ratings

NEW YORK - October 30, 2014 - NBC's TODAY continues to gain momentum and post significant ratings growth.  TODAY closed the total viewer gap with GMA for the fourth straight week and narrowed ABC's lead by double digits week to week (by 19%), versus the same week last year (by 33%), and versus the season average (by 29%).

TODAY was the only morning news program to post total viewer gains versus both its 4Q'14 and season-to-date averages.  Season-to-date, TODAY places first in all 18-49 demo ratings.

**PLEASE NOTE - This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.  Therefore, although other outlets may continue to use the incorrect data, no milestone or historical points are included in this release, as they will certainly change.  

TODAY HIGHLIGHTS:

-TODAY reduced the total viewer gap with GMA for the 4th consecutive week.  Versus the prior week, TODAY cut GMA's lead by 19%

-TODAY averaged 4.612 million total viewers, leading CBS by +50% (+1.533 million)

-TODAY averaged 1.764 million A25-54 viewers, beating CBS by +74% (+752,000)

-TODAY's 1.5 A25-54 rating led CBS by +88% (+7 tenths)

-TODAY placed first for the week in all 18-49 demo ratings

-TODAY cut GMA's total viewer lead by 33% versus the same week last season and by 29% from 4Q'14/STD levels

-TODAY was the only morning news program to post a total viewer gain versus its 4Q'14/STD average

-Season-to-date, TODAY places first in all 18-49 demo ratings

RATINGS DATA:

Week of October 20

Program HH
Rtg
HH
Shr
P2+
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.3 13 4,612 1.5 1,764
CBS THIS MORNING 2.3 9 3,079 0.8 1,012
GMA 3.9 15 5,216 1.6 1,931

###

 


See All News