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'TODAY' CLOSES RATINGS GAP WITH GMA IN TOTAL VIEWERS AND KEY DEMO

TODAY Posts Its Biggest Total Viewer and A25-54 Audiences in More Than Five Months For Second Straight Week, TODAY Cuts the Total Viewer Gap with GMA by Double Digits Versus the Same Week Last Year and Versus the Season-to-Date Average TODAY Slashes the Key Demo A25-54 Gap with GMA by Double Digits Week-to-Week and Versus the Season-to-Date Average TODAY Posts the Most Across-the-Board Ratings Growth of the Morning Shows Versus the Season-to-Date Average Year-To-Date, TODAY Places First In All 18-49 Demo Ratings

NEW YORK - November 6, 2014 - NBC's TODAY continues to gain momentum posing its largest total viewer and A25-54 viewer audiences in over five months (since the week of 5/19/2014).  TODAY closed the total viewer gap with GMA by double digits versus the same week last year (by 16%), and versus the season average (by 22%). TODAY also cut the key demo A25-54 gap with GMA, week-to-week (by 14%) and versus the season average (by a whopping 35%).  TODAY grew its deliveries across the board week-to-week.

TODAY posted the largest gains among the morning news shows versus 4Q'14 and season-to-date levels in total viewers (+219,000), A18-49 viewers (+84,000), and A25-54 viewers (+104,000). Year-to-date, TODAY places first in all 18-49 demo ratings.

**PLEASE NOTE - This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.  Therefore, no milestone or historical points are included in this release, as they will certainly change.  

TODAY HIGHLIGHTS:

-TODAY posts its biggest total viewer and A25-54 viewer audiences in over five months (since the week of 5/19/2014)

-TODAY added +9,000 total viewers versus the same week last year while cutting ABC's lead by 16%

-Week-to-week, TODAY was up in total viewers (+181,000), A18-49 viewers (+112,000) and A25-54 viewers (+122,000).  Specifically among A25-54 viewers, TODAY reduced GMA's lead by 14% compared to the prior week.

-TODAY posted the largest gains among the morning news shows versus 4Q'14/STD levels in total viewers (+219,000), A18-49 viewers (+84,000), and A25-54 viewers (+104,000).

-TODAY shrunk GMA's lead in both total viewers (by 22%) and A25-54 (by 35%) versus the STD average

-TODAY also widened its leads over CBS by 19% in total viewers and 16% among A25-54 viewers versus STD levels

-Year-to-date, TODAY is #1 in all A18-49 ratings

-TODAY averaged 4.793 million total viewers for the week, leading CBS This Morning by +59% (+1.774 million)

-TODAY also saw its largest total viewer advantage versus CBS since the week 5/12/2014

-TODAY averaged 1.886 million A25-54 viewers for the week, beating CBS by +96% (+925,000)

-TODAY's 1.6 A25-54 rating doubled CBS's delivery (+100%, or +8 tenths)

RATINGS DATA:

Week of October 27

Program HH
Rtg
HH
Shr
P2+
Imps  
P25-54
Rtg      
P25-54
Imps
TODAY 3.5 14 4,793 1.6 1,886
CBS THIS MORNING 2.2 9 3,019 0.8 961
GMA 4.0 16 5,434 1.7 2,030

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