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RECORD BREAKING MULTI-PLATFORM CAMPAIGN LAUNCH FOR TELEMUNDO'S "DUEí‘OS DEL PARAISO" REACHING OVER 3 MILLION FANS IN LESS THAN 48 HOURS

Innovative Bilingual Multi-platform Promotional Campaign Kicked Off in Partnership with Facebook

MIAMI - November 13, 2014 - Telemundo's upcoming super series "Dueí±os del Paraiso" (Masters of Paradise) kicked off its promotional launch via a multi-platform campaign in partnership with social media platform Facebook and in collaboration with network shows and talent offering an exclusive first-look preview of the series available for 24 hours on the "Dueí±os del Paraiso" dedicated Facebook page. In less than 48 hours, the video generated over half a million views and reached over 3 million fans. The activation was full circle as Telemundo platforms, network talent including the "Dueí±os del Paraiso" cast and shows including "Un Nuevo Dí­a", "Suelta la Sopa", "Al Rojo Vivo", and "Titulares y Mí¡s" joined the launch across all their on-air and online platforms.

"Dueí±os del Paraiso" is an original Telemundo Studios co-production with Television Nacional de Chile with a screenplay by Pablo Illanes (“¿Dónde estí¡ Elisa?”) and directed by Lilo Vilaplana ("El Capo") and Nicolí¡s Diblasi ("Una Maid en Manhattan"). The super series is currently shooting on location in Miami and Chile and slated to premiere in early 2015. "Dueí±os del Paraí­so" features an ensemble cast of nearly 30 actors, and is based on a story set in the late 1970s and early 1980s, that tells the story of Anastasia Cardona (Kate del Castillo), a woman without a trace of innocence, whose life has been derailed by violence and poverty. Ambition lures her into the world of drug trafficking, and transforms her into one of the most powerful women of her time.

The stellar cast features a special appearance from Oscar® nominee Adriana Barraza, Jorge Zabaleta, Josí© Marí­a Torre, Miguel Varoni, Tony Dalton, Ximena Duque, Alberto Jimí©nez, Marí­a Elena Swett, Tiago Correa, Guillermo Quintanilla, Sofí­a Lama, Gí©raldine Bazí¡n, Juan Pablo Llano, Pepe Gí¡mez, Gabriel Valenzuela, Andrea López, Ariel Texidó, Margarita Muí±oz, Maria Luisa Flores, Yuly Ferreira, Ana Osorio, Jorge Herní¡ndez, Beatriz Monroy, Rachell Vallori, Alberto Mateo, Daniela Wong and Maxi Iglesias, among others.

Viewers can follow the series of "Dueí±os del Paraí­so" at Facebook.com/DuenosParaiso and @DuenosParaiso on Twitter. For more information, please visit nbcumv.com and follow the Public Relations department on Twitter at @TLMDMediaPR.

 

Source:  Facebook Insights and Adobe Social

 

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