Advanced Search

Find Jobs

Use our tools below to select specific Criteria, Talents or Brands and quickly find jobs that match your interests.

Advanced Search

Countries

Keyword

Level

News

NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" DELIVERS BIGGEST AUDIENCE SINCE MARCH

NBC Broadcast Tops ABC by Over 100K Viewers 18-49 Nightly is Delivering Best Start to a Season Since 2006

NOVEMBER 18, 2014 - "NBC Nightly News with Brian Williams" was America's #1 newscast in total viewers and younger viewers A18-49 for the week of November 10-14, 2014, according to Nielsen Media Research data.

Nightly averaged over 9.6 million total viewers, marking its third consecutive week of audience growth and its biggest delivery since the week of 3/3/2014.  Nightly also saw its highest A25-54 deliveries (rating and viewers) since the week of 3/24/2014, and tied ABC for #1 in rating A25-54 for the fourth time in the past six weeks.  The NBC broadcast has been #1 in total viewers for 270 consecutive weeks.

NOTE: Brian Williams was off on Thursday.

Growth:

  • Versus the prior week, Nightly posted growth across total viewers (+2%, or +185,000), A18-49 viewers (+3%, or +40,000) and A25-54 viewers (+4%, or +79,000).
  • Compared to the same week last season, Nightly posted +3% (+293,000) growth in total viewers.
  • Among the network newscasts, Nightly posted the biggest evening news growth versus 4Q'14/STD levels in total viewers (up +12%, or +1.010 million) and A25-54 viewers (+14%, or +277,000).
  • Season-to-date, Nightly is averaging 8.754 million total viewers, an increase of +2% versus the same period last year and Nightly's best start to a season since 2006.

Weekly Highlights:

  • Nightly delivered 9.638 million total viewers, leading ABC World News Tonight by +649,000 and CBS Evening News by +2.203 million.
  • Nightly outperformed ABC by over one million total viewers on consecutive days (Tuesday and Wednesday).
  • On Tuesday, Nightly had its biggest single-day total viewer audience (10.065 million) since 9/8/2014 and biggest single-day advantage over ABC (+1.124 million) since 10/15/2014.
  • Nightly averaged a 1.9 A25-54 rating, tied with ABC and +4 tenths ahead of CBS.
  • Among A25-54 (000), Nightly averaged 2.270 million viewers, topping CBS by +452,000.
  • Nightly delivered a 1.3 A18-49 rating, topping ABC by +1 tenth and CBS by +4 tenths.
  • Among A18-49, Nightly delivered 1.632 million viewers, topping ABC by +130,000 and CBS by +451,000.

WEEK OF NOVEMBER 10-14, 2014

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 9.638 1.9 2.270 1.3 1.632
CBS 7.435 1.5 1.818 0.9 1.181
ABC 8.989 1.9 2.283 1.2 1.502

# # #

 


See All News