RACHEL RACUSEN NAMED VICE PRESIDENT, COMMUNICATIONS FOR MSNBC
NEW YORK - November 21, 2014 - MSNBC today announced the appointment of Rachel Racusen to the position of Vice President, Communications. She will be based in New York and report to Phil Griffin, President, MSNBC, starting December 8.
Racusen will be responsible for setting the communications and media strategy for MSNBC, partnering with editorial and business leads at the network. She also will serve as lead spokesperson for MSNBC.
"I'm thrilled to add Rachel to our senior team. She has great experience, she's creative, strategic and passionate about our brand," said Griffin. "She'll be a tremendous asset to the network."
Since 2013, Racusen has served as Associate Communications Director at the White House, where she develops and implements comprehensive communication plans for the President and senior White House officials. She played a key role in devising press strategies for the President's domestic events and major policy announcements, including the State of the Union address, Climate Action Plan, the White House Working Families Summit, the economic agenda, and in responding to the situation in Ferguson and the Ebola crisis. Last year she was tapped to help manage crisis communications surrounding the HealthCare.gov rollout and the subsequent proactive press strategy that led to millions of Americans enrolling for health care.
Prior to her role at the White House, Racusen served as the National Deputy Communications Director for the President’s 2012 re-election campaign, and as the Deputy Communications Director for the 2013 Presidential Inaugural Committee. In 2010 she was named Director of Public Affairs for the Federal Emergency Management Agency, where she oversaw all communications and served as the agency's primary spokesperson. During her time at FEMA, she led the responses to Hurricane Irene, Tropical Storm Lee, and a series of deadly tornadoes that struck Joplin, Missouri and several southeastern states during the spring of 2011.
Previously, Racusen served as the Communications Director for the House Education and Workforce Committee. She was also a Vice President at SKDKnickerbocker, where she provided strategic communications counsel to Fortune 500 companies and non-profits, and began her career at the bipartisan public affairs firm Dittus Communications.
Racusen received her Bachelor of Arts degree from Union College in Schenectady, NY. She is a native of Boston, Massachusetts. She succeeds Lauren Skowronski who was promoted in July to Vice President, Corporate Communications for NBCUniversal.
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