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'TODAY' CONTINUES TO CLOSE RATINGS GAP WITH GMA

TODAY Has Cut the Total Viewer Gap with GMA by Double Digits Versus the November Sweep 2013 and the Same Week Last Year TODAY Has Placed First in Rating 18-49 for 82 Straight Sweeps and 23 Straight November Sweeps TODAY Posted Its Narrowest A25-54 Gap with GMA in Three Months for the Week of November 24 TODAY Cut the Demo Gap with GMA by a Giant 64% Week to Week Year-To-Date, TODAY is #1 in All 18-49 Demo Ratings

NEW YORK - December 5, 2014 - NBC's TODAY continues to gain momentum posting multi-month highs in the key demos A25-54 and A18-49.   For the November sweep, TODAY narrowed the total viewer gap with GMA by 15% versus the November 2013 sweep.  TODAY has placed first in rating 18-49 for 82 straight sweeps and 23 straight November sweeps.

 

For the week of November 24, TODAY posted its narrowest A25-54 gap with GMA in three months (since week of 9/1/2014), closing that margin by a whopping 64% week to week.  TODAY was the only morning news show to increase its A25-54 audience week to week.  TODAY also cut its total viewer gap with GMA by 31% versus the same week last year.

 

TODAY posted the largest across-the-board gains among the morning news shows versus 4Q'14 and season-to-date levels, adding 360k viewers.  Year-to-date, TODAY places first in all 18-49 demo ratings.

 

**PLEASE NOTE - This press release does not contain information based on or compared to any Nielsen ratings data from March 2014 through September 2014, as Nielsen will be revising that data.  Therefore, no milestone or historical points are included in this release, as they will certainly change.  

 

TODAY HIGHLIGHTS:

Week of November 24

-TODAY was the only morning news show to increase its A25-54 audience week-to-week, This resulted in a 64% reduction in TODAY's demo gap versus GMA from the prior week.

-TODAY came within 83k of GMA in A25-54 viewers, its closest margin in over two months (since week of 9/1/2014)

-TODAY delivered the biggest gains versus 4Q'14/STD levels in total viewers (8%, or +360,000), A18-449 viewers (+11%, or +154,000), and A25-54 viewers (+10%, or +181,000)

-TODAY was the #1 morning news program among younger viewers with 1.604 million A18-49 viewers, topping GMA by +8% (+122,000) and more than doubling CBS by +130% (+908,000)

-Calendar year 2014-to-date, TODAY remains the #1 morning news program among A18-49 viewers

-TODAY narrowed GMA's leads:

–by 31% in total viewers compared to the same week last season

–by 10% in total viewers and 60% among A25-54 viewers versus the 4Q'14/STD averages

-TODAY averaged 5.147 million total viewers, +53% (+1.791 million) ahead of CBS This Morning

-TODAY averaged 2.023 million A25-54 viewers, leading CBS by +885 (+946,000)

-TODAY delivered a 1.7 A25-54 rating, leading CBS by +89% (+8 tenths)

-TODAY delivered a 1.3 A18-49 rating, +8% (+1 tenth) ahead of ABC and +160% (+8 tenths) more than CBS

 

Ratings Data:

 

Week of November 24

 

Program HH
Rtg
HH
Shr
P2+
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.6 13 5,147 1.7 2,023
CBS THIS MORN 2.5 9 3,356 0.9 1,077
GMA 4.3 16 5,818 1.8 2,106

 

November Sweep

 

-TODAY narrowed GMA's total viewer lead by 15% versus November 2013 levels

 

-TODAY finished #1 in A18-49 with a 1.2 rating

 

-TODAY has now been #1 in rating A18-49 for 82 consecutive sweep periods and for 23 straight November sweeps

 

-TODAY averaged 5.120 million total viewers, +50% (+1.718 million) ahead of CBS

 

-TODAY averaged 1.939 million A25-54 viewers, topping CBS by +88% (+909,000)

 

-TODAY's 1.6 A25-54 rating beat CBS by +78% (+7 tenths)

 

Ratings Data:

 

November Sweep

 

 

Program HH
Rtg
HH
Shr
P2+
Imps
P25-54
Rtg
P25-54
Imps
TODAY 3.7 13 5,120 1.6 1,939
CBS THIS MORN 2.5 9 3,402 0.9 1,030
GMA 4.2 16 5,763 1.8 2,119

 

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