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"NBC NIGHTLY NEWS WITH BRIAN WILLIAMS" DELIVERS BIGGEST NOVEMBER SWEEP AUDIENCE IN EIGHT YEARS

NBC Broadcast Posts Year-to-Year Gains for 29th Consecutive Sweep Win   For the Week, Nightly Draws Biggest Total Viewer Audience Since Sochi Olympics

DECEMBER 3, 2014 - "NBC Nightly News with Brian Williams" was America's #1 newscast in total viewers, rating A25-54, and the 18-49 year old demo for the 2014 November sweep period, according to Nielsen Media Research data.

The NBC broadcast delivered its biggest November sweep audience in 8 years (since 2006), growing in total viewers (+2% or +215,000) compared to November 2013.  Among the younger demo A18-49, Nightly topped ABC by +1 tenth rating and +107,000 viewers (+7%).

Nightly has been #1 in total viewers for 29 consecutive sweep periods and 13th straight November sweeps.  Nightly has been #1 in rating A25-54 for 18 consecutive November sweep periods (including 3 ties).  In rating 18-49, Nightly has been #1 for 30 consecutive sweep periods and 18 straight November sweeps.

Season-to-date, Nightly is posting +2% total viewer growth year over year and is delivering its best start to a season in 9 years (since the 2005-06 season).

2014 November Sweep:

  • Nightly averaged 9.533 million total viewers, +6% (+563,000) more than ABC World News Tonight and +30% (+2.172 million) ahead of CBS Evening News.
  • Nightly delivered a 1.9 A25-54 rating, tying for #1 with ABC and leading CBS by +4 tenths.
  • Nightly averaged 2.255 million A25-54 viewers, +22% (+413,000) higher than CBS.
  • Nightly delivered a 1.3 A18-49 rating, topping ABC by +1 tenth and CBS by +3 tenths.
  • Nightly averaged 1.643 million A18-49 viewers, +7% (+107,000) over ABC and +36% (+431,000) over CBS.

Week of November 24-28:
NOTE: NBC is based on a four-day average (Mon, Tue, Wed, Fri) while ABC and CBS are based on two-day averages (Mon, Tue).  Additionally, Nightly was preempted on KSDK in St. Louis on Monday for local coverage of the Ferguson grand jury decision.

  • Nightly averaged 10.357 million total viewers, outperforming ABC by +6% (+576,000) and CBS by +36% (+2.748 million).
  • On the Friday after Thanksgiving, Nightly delivered 12.588 million viewers.
  • Nightly delivered a 2.0 A25-54 rating, topping CBS by +3 tenths.
  • Nightly averaged 2.347 million A25-54 viewers, leading CBS by +18% (+361,000).
  • Nightly delivered a 1.4 A18-49 rating, topping ABC by +1 tenth and CBS by +4 tenths.
  • Nightly ranked #1 with 1.754 million A18-49 viewers, +3% (+43,000) ahead of ABC and +32% (+425,000) more than CBS.
  • Nightly posted the largest week-to-week total viewer growth, increasing by +568,000 viewers (+6%).
  • Nightly saw double-digit growth versus 4Q'14/STD levels in total viewers (+17%, or +1.488 million), A18-49 viewers (+16%, or +248,000), and A25-54 viewers (+13%, or +272,000).

2014 NOVEMBER SWEEP

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 9.533 1.9 2.255 1.3 1.643
CBS 7.361 1.5 1.842 1.0 1.212
ABC 8.970 1.9 2.281 1.2 1.536

WEEK OF NOVEMBER 24-28, 2014

Total Viewers A25-54 Rating A25-54 Viewers A18-49 Rating A18-49 Viewers
NBC 10.357 2.0 2.347 1.4 1.754
CBS 7.609 1.7 1.986 1.0 1.329
ABC 9.781 2.2 2.575 1.3 1.711

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