Audience Insights Director

NBCU is seeking an experienced insights-driven person that will come to lead the Content Insights, Sales Insights, Consumer Insights, and Digital Insights functions for the division. The role will form part of the Strategy and Insights team but will have cross-functional responsibilities. The ideal candidate would have a solid background managing the different roles that entail an insights team, particularly as it pertains to media research.Job Duties Lead the Insights teams, each of which has its own areas of focus and stakeholders: Content Insights, Sales Insights, Consumer Insights, Digital InsightsPartner as an in-house consultant to key stakeholders such as Ad Sales, Affiliate Sales, Content Programming, Marketing & Creative, and Digital Publishing by providing them insights support to help drive higher audiences and revenue, including but not limited to: programming strategies, sizing markets for marketing initiatives, defining and understanding the viewer experience, defining ways to measure client campaigns that can result in increased revenue Be the expert in what are the latest audience trends that are driving viewership in each market (e.g. Mexico, Brazil, Colombia, Chile, Argentina, CenAm) across all screens and platformsCreate the vision for insights reports we will need for understanding both linear and digital audiences by combining syndicated research data (e.g. Kantar IBOPE, TGI, ComScore), first party data, and data visualization software (e.g. Tableau, Power BI, etc.)Determine the correct KPI's to grow our audiences appropriately across platformsContribute data-driven insights for developing successful sales strategiesIdentify the qualitative and quantitative information relevant to advertisers for making marketing and media spending decisionsCollaborates with the sales team presenting to clients on the most relevant pitches and client events Lead project and define methodology for all quantitative and qualitative ad hoc studies, such as audience segmentations, brand studies, program testing, concept testing, behavioral analyses, product/category consumption studies, and othersManage the relationships and negotiations with our media and consumer research vendorsHelp in managing the budget tied to InsightsFoster an audience-obsessed environment within the company and educating peers on all things related to media metrics and its best practices, as well as constantly sharing the latest insightsSupervise, train, and mentor the Insights teamHelp in the development of status presentations for the Board and management teamBe the main representative of NBCU in industry research-related meetings where audience measurement methodologies are discussed, evaluated, and decided

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Research & Analytics Direct-to-Consumer International Networks - LatAm
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