Manager, Multiplatform Strategy & Planning

Manager, Multiplatform Strategy & Planning

The Multiplatform Scheduling Manager is passionate about content marketing across platforms and has a keen understanding of media planning/strategy, creative marketing best practices, and multiplatform operations. This creative strategist will execute the overall media planning strategies and help generate brand awareness by ensuring that all priorities for marketing and programming are being efficiently promoted on-air and other platforms downstream. This person must be skilled in organizing and planning with the ability to hit hard deadlines, troubleshoot and pivot at a moment's notice. The position requires knowledge of multiplatform strategy, cross departmental communication skills, and proficient understanding of strategy & operations for TV/VOD/OTT marketing trends.Responsibilities Work closely with the team to plan initiatives, solidify promotional support, and create campaigns utilizing research & ratings information across linear and non-linear Plan out promotional GRP load on a week-to-week basis based on network priorities in optimizer softwareCollaborate across multiple teams, staying up to date with everchanging priorities in a fast-paced environment, track schedule changes, creative revisions, etc., and update all respective documents and teams as neededManage marketing campaign tracking, communicate strategy and share-outs internally and externally, and provide insight pre- & post-campaignAssist with Creative Partnership and Sales executionsManage the department coordinator, page, and/or intern for the ordering, tracking and delivery of content Manage department operations and efficiencies by organizing and maintaining content scheduling needs, both for daily and long-range planning & execution Identify and monitor competitive intelligence and best-practices sharingBackup scheduler and trafficker support as needed Respond with urgency to calls from Network Operations, with occasional off hours as needed

BrassringCode
70687BR
DetailURL
https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=25354&siteid=5108&jobid=581698
HotJob
No
Job Level
Profession
LastUpdated
Search Meta
Production Entertainment Networks Entertainment Networks Marketing
back-to-top