Senior Analyst, Cross-Platform Insights & Analytics

Senior Analyst, Cross-Platform Insights & Analytics

The Cross-Platform Insights and Analytics team is looking for a Senior Analyst who will leverage various data sources to develop insights, highlights, and forecasts in support of NBCU entertainment, with a focus on content for its six cable networks (Bravo, E!, Oxygen, USA, SYFY, and Universal Kids) across linear and digital platforms.The person in this role will report directly to the Sr. Director, Cross-Platform Insights & Analytics within the team's cable entertainment group, and will work in support of Senior Leadership, Program Planning, Content, Marketing, Finance, and Press & Publicity.The ideal candidate will be passionate about using data-driven insights to influence decision making in the TV industry. Along with strategic thinking, strong writing, and data visualization, they will be able to quickly learn, use, and draw insights from various research tools. Essential Functions and ResponsibilitiesAssist in all aspects of quantitative analysis across NBCU's cable entertainment portfolio, including Bravo, E!, Oxygen, USA, SYFY, and Universal KidsLeverage various data sources (i.e., Nielsen, ComScore, Adobe/Omniture) and collaborate with Business Intelligence/Peacock teams to generate cross-platform insights for content across linear and streamingProduce impactful regular reports around brand performance, content opportunities, viewing behavior, and landscape trendsDeliver strategic insights and recommendations via written memos and PowerPoint presentations for recurring and ad hoc requests across the portfolioProvide support in forecasting both network and program viewership during key estimate cycles Stay abreast of television and research industry news, trends and best practicesHelp contribute to a diverse, equitable, and inclusive work culture at NBCU

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