Data Analyst, Ad Sales

Data Analyst, Ad Sales

NBCUniversal Local is looking for a passionate, results-oriented, and motivated self-starter to support innovation in our Audience Management and Ad Impact efforts for the NBC, Telemundo, and Regional Sports Network portfolio. Audience Management is the collection of NBCU's data-driven, advertising products, including NBCU Local OTT (i.e. Peacock, Spot On, FEP) and other digital channel products. Ad Impact/Attribution is the strategic partnerships with agencies and clients for the measurement of the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships.This position will support our managers, playing a key role in digital and convergent data tactics and strategies to ensure operational efficiency of audience-targeted ad products; and cross-funnel campaign measurement from end-to-end to ensure maximum effectiveness of advertiser campaigns and sponsorships.You will report to the Sr. Manager of Digital Research. The Analyst's responsibilities will include:Responsibilities include but are not limited to:Work with vendors and NBCU stakeholders to ensure audience targets are sourced, delivered, and available for the execution of targeted digital campaigns. Partner with manager to establish success in campaign measurement, adherence to project milestones, and delivery of results withing tight deadlines. Partner with the digital leads within the larger Ad Sales group to provide audience management guidance and assist with troubleshooting.Leverage coding and programming skills to analyze various datasets to better support audience-targeted campaign operations and troubleshooting processes more efficient.Pull data from research tools, dashboards, and data files from vendors to gather insights about campaign performance.Assist in creating advertiser presentations that communicate insights and recommendations in visually compelling formats.

BrassringCode
71204BR
DetailURL
https://sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=25354&siteid=5108&jobid=583920
HotJob
No
Job Level
LastUpdated
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Research & Analytics Ad Sales Ad Sales - Local Research
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