Senior Analyst, Portfolio Initiatives - Insights & Measurement

As a marketplace leader, the NBCUniversal Global Advertising & Partnerships organization prides itself on its success in building solutions which have helped reshape the industry. A key priority is to build a team comprised of client strategy and insights professionals to help redefine how we talk about ourselves in the marketplace with our top clients and accounts in order to drive business. The Insights & Measurement team utilizes new data measurement approaches, and advanced analytics and tools, in order to present unified measurement of data across the media landscape, as well as analytics and insights across the NBCU brands. In response to this business goal, we created a team and portfolio initiatives focused on positioning NBCU as a thought leader in the marketplace and to provide support to sales and agency teams. As a Senior Analyst of Portfolio Initiatives, you will: Be focused on working alongside the Manager in developing comprehensive narratives across a wide range of thought leadership topics Collaborate with all key pillar Insights & Measurement teams and synthesize insights from syndicated/primary sources. Provide support to develop materials to equip sales teams in client conversations, pitches, QBRs, and innovation and testing. Understand research methods and processes and be comfortable interpreting data. Interface with internal and external stakeholders would be highly desirable. Duties & Responsibilities: Work closely with the Manager of Portfolio Initiatives to develop narratives on the power of premium video and how advertisers benefit from aligning their brand NBCU. Support the creation of sales materials that help drive ad sales revenue for the NBCU portfolio. Support in developing holistic analyses across the NBCU portfolio and support in creating new go-to-market narratives Translate and visualize datasets into succinct findings and condensing insights from the data into coherent narratives Develop and manage project schedules Work on initiatives aligned with key sales cycle which will help reshape how we talk about NBCU: Go-To-Market presentations, NBCU Tentpole initiatives (CES, Upfront, Cannes), published thought-leadership documents, etc. Interface and present with key partner teams/stakeholders such as Comms team, Client Partnerships, Agency Partnerships, Marketing teams, etc. by collaborating and supporting these teams on a regular basis to ensure alignment across Ad Sales priorities/initiatives Help to oversee and ultimately manage the I&M intake request process and team to ensure ad hoc requests are being fulfilled; raise concerns / ideate enhancement to product / data agg teams Support in developing measurement strategy approach for new and upcoming product offerings Support the maintenance of the Insights Repository function by gathering, sourcing and checking insights to support external Comms release