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News

BREAKING NEWS LAUNCHES FIRST-OF-ITS-KIND "PROXIMITY ALERTS" TO NOTIFY USERS OF IMPORTANT NEWS HAPPENING NEAR THEM

NEW YORK - June 12, 2014 - Breaking News, a startup owned by NBC News, today launched a powerful new feature to its iOS app that pushes proximity-based news alerts when a big story breaks near a user's physical location. Geo-targeted to mobile devices, the alerts highlight major stories that are relevant to people nearby, including significant earthquakes, tornadoes, wildfires, public safety alerts, evacuations, and more. Proximity alerts will also accompany users as they travel internationally. Breaking News is the first mobile app to offer the innovative service.

"In a world where news alerts are out of control, our mission is to deliver the breaking stories that are uniquely important to you," said Cory Bergman, General Manager of Breaking News.  "Few things are as important as learning about a big breaking story that just happened near your location. Proximity alerts are lightning fast, and the service sets Breaking News apart as the go-to app to discover breaking stories that matter to you, wherever you are."

The app also includes the addition of a "Watchlist," where users can easily track breaking news in their favorite interests in real time, as well as a new design, infinite scroll, simple navigation, faster search, and an improved iPad view.

The Breaking News app update is available today on the iPhone, iPad and iPod Touch, and it will be available for Android devices soon. To download the Breaking News app for iOS, visitBreakingNews.com/apps.

About Breaking News

Breaking News delivers the breaking news that matters to you as it happens, straight from the source. The first organization to curate breaking news around the clock, it began as @breakingnews on Twitter and expanded in 2010 to BreakingNews.com, several mobile apps and Breaking News-branded accounts across all major social networks. Today, Breaking News is a mobile-first organization with a thriving, quickly-growing audience and a track record of lightning-fast, trustworthy coverage. A standalone startup owned by NBC News, Breaking News has offices in Seattle, New York, Los Angeles and London.

About NBC News

NBC News is a global leader in news across all broadcast and digital platforms. Its leading and award-winning television news broadcasts include NBC Nightly News with Brian Williams, TODAY, Meet the Press and Dateline, as well as primetime specials and breaking news reports. The rapidly-growing NBC News Digital Group, along with the well-established NBC News Radio with 750 stations nationwide, provide continuous content to consumers wherever they are, whenever they want it. NBC News also operates Peacock Productions, an award-winning in-house production company, and the NBC NewsChannel affiliate news service. NBC News is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation.


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