TELEMUNDO AND WELLS FARGO LAUNCH CAMPAIGN TO HELP HISPANICS REACH FINANCIAL GOALS
MIAMI - October 13, 2014 - Telemundo today announced a new campaign, "Conversemos de Tus Finanzas," in collaboration with Wells Fargo, focused on empowering Hispanics to enhance their financial knowledge and help them to reach their financial goals. Based on Wells Fargo's platform "Conversations" platform, the campaign includes informational vignettes and customized content on money management and credit featuring "Un Nuevo Día" hosts Rashel Diaz and Diego Schoening.
The six-week campaign, that launched today, October 13, will be anchored by custom segments on "Un Nuevo Día," and sponsored financial segments on "Al Rojo Vivo," and "Noticiero Telemundo." The campaign includes social media engagement and a dedicated online page with 30-second web spots hosted on Telemundo.com's finance section. Wells Fargo also offers an online page to provide tools and resources on how to create a budget, manage finances and build credit.
"We are honored to collaborate with Wells Fargo on this campaign to provide our viewers with financial education," said Mike Rosen, Executive Vice President of Advertising Sales, NBCUniversal Hispanic Group. "At Telemundo, we are dedicated to empowering Hispanics, and our collaboration with Wells Fargo is a unique and innovative way to connect with our audience to encourage them to reach their economic goals."
The collaboration with Telemundo underscores Wells Fargo's commitment to making financial education and in-language resources available to Latino consumers. The company's commitment includes bilingual online tools, Spanish Text Banking, Spanish account statements, Spanish-language call centers, Spanish-speaking bankers in stores across the nation, and more. In addition to products and services, Wells Fargo strives to understand the financial health of Latinos and actively gathers insights from the community to accomplish that goal. For the second consecutive year, Wells Fargo recently conducted anationwide survey of Hispanic investors to uncover their unique needs and viewpoints on finance and shed light on their strong desire for more education on the fundamentals of investing.
"At Wells Fargo, we want to make sure that we are connecting with the Hispanic community in a meaningful way, with valuable and helpful information that matters most to them," said Mariela Ure, Senior Vice President and Head of Hispanic Segment Strategy at Wells Fargo. "Through insights and research, we developed 'Conversemos de Tus Finanzas' to help our community feel empowered." We are pleased to have collaborated with Telemundo to develop this campaign and keep Spanish-preferring Latinos inspired and informed."
For more information on the collaboration, and to view "behind the scenes" footage of Diaz and Schoenig filming the vignettes, please visitwww.Telemundo.com/ConversemosDeTusFinanzas. For additional information about Wells Fargo's bilingual financial resources, please visitwww.WellsFargo.com/conversemos.
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