Affiliate Relations Manager

As Universal+ accelerates its growth across Latin America, the Affiliate Relations Manager will play a pivotal role in driving subscriber acquisition, retention, and monetization through strategic partnerships with Pay TV, broadband, and mobile operators. This role blends commercial acumen, analytical rigor, and operational execution to maximize the performance of affiliate-driven sales channels. Key Responsibilities Commercial Strategy & Execution Design and implement affiliate sales strategies that drive subscriber growth and ARPU uplift across partner ecosystems. Develop and refine acquisition funnels customized for affiliate sales channels such as telemarketing, kiosks, D2D, and STB UI. Structure and negotiate incentive programs, consumer promotions, and training initiatives to boost conversion and retention. Performance Analytics & Optimization Monitor KPIs, including net adds, churn, ARPU, SAC, CPA, and ROAS across affiliate campaigns. Use data-driven insights to optimize partner performance and identify growth opportunities. Benchmark affiliate performance against internal and industry standards. Partner Relationship Management Serve as the primary commercial contact for a portfolio of affiliates, ensuring alignment on goals and execution. Conduct quarterly business reviews and performance deep-dives with key partners. Drive adoption of Universal+ tools, CRM systems, and promotional assets. Cross-Functional Collaboration Work closely with Legal, Finance, Marketing, Product, and Business Strategy teams to ensure seamless execution of partner initiatives. Coordinate with the Distribution team to align commercial terms and renewal strategies. Market Intelligence & Innovation Stay ahead of industry trends, competitor tactics, and emerging affiliate models. Recommend innovative approaches to partner engagement, bundling, and monetization. Performance Indicators (KPIs) Growth in affiliate-driven subscribers and revenue ARPU uplift and churn reduction among affiliate-acquired subs ROI of campaigns and earned media value SAC and CPA performance vs. benchmarks Affiliate adoption of tools and promotional strategies Partner satisfaction and engagement scores