Manager, Media Experimentation & Incrementality
Manager, Media Experimentation & Incrementality
Peacock is in the middle of a significant strategic evolution, and how we measure media sits at the center of it. Our investment spans major performance publishers and leading streaming and CTV device platforms and proving the true incremental impact of that investment is one of the most consequential analytics problems in the business. The Manager, Media Experimentation & Incrementality is responsible for the design, execution, and quality of NBCU's incrementality testing program: the studies that establish what media actually drives subscriber growth.