Sr Director, Measurement Strategy
Sr Director, Measurement Strategy
The Senior Director of Measurement Strategy plays a critical role at Versant, helping the company establish a total-market analytics capability that will yield the clearest and most comprehensive consumer understanding, the most powerful positioning of Versant assets in the marketplace, and the best business forecasting and decision-making. As content and consumption fragments across more platforms with varying business models, sustaining measurement consistency, completeness and value requires more focus and strategic planning.