As a Senior Director of Performance Marketing Planning, you will serve as a key strategy lead within the Performance Marketing team--partnering with Performance channel leads and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. You will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the strategy to life.

The Demand Generation team sits within the Growth organization at Peacock. This team has two core focus areas: Promotional Pricing Strategy – using data-driven insights to shape promotional offers that drive subscriber acquisition, upgrades, and retention. Growth Levers – identifying and evaluating net-new strategic opportunities to unlock sustainable subscriber and revenue growth. The Manager, Growth Strategy will contribute to both areas, playing a key role in shaping strategic direction through rigorous analysis, thoughtful frameworks, and cross-functional collaboration.