Manager, Primary Research & Ad Experimentation
Manager, Primary Research & Ad Experimentation
NBCUniversal is seeking a Manager of Primary Research within the Insights & Measurement team to execute research initiatives on behalf of the Ad Sales organization. These initiatives are in support of NBCU’s broadcast, digital, and streaming platforms. You will spearhead primary research studies to help guide key strategic decisions for the business. The scope of topics will vary, but you will be keenly focused on exploring audience intelligence around the following areas of focus: Entertainment, News, Multicultural Audiences, and the Agency/Marketer Buying community.