Manager, Media Experimentation
Manager, Media Experimentation
The Manager, Media Experimentation leads NBCU’s incrementality testing program for Performance and Device media in partnership with the Sr. Manager of Media Experimentation. The ideal candidate is the methods & QA owner: you will shape the learning agenda, enforce power standards, ensure study designs are decision-grade, and translate vendor results into clear budget guidance—reconciled with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) so leaders can act with confidence and speed.