Senior Analyst, Email/SMS Marketing & Integrations, Ecommerce

Campaign Management & Optimization Partner with editorial teams to routinely program and deploy daily email/SMS campaigns optimized for opens, clicks, conversions, and revenue Assist with marketing operations including copywriting, template programming, creative development, A/B testing, QA, and deployment as needed Reporting & Analytics Track and analyze core KPIs including list growth, churn, and engagement, as well as earnings and revenue Design and execute testing plans aligned with strategic goals and revenue impact Lifecycle & Personalization Strategy Own the strategy and