Multi-Platform Marketing Specialist, Telemundo Area de la Bahia 48

Telemundo 48 Área de la Bahía is looking for a creative, digitally savvy Multi-Platform Marketing Specialist who understands how audiences discover, consume and share content today. Reporting to the Senior Community and Marketing Director, this hands-on role will help bring the Telemundo 48 brand to life across social, digital, streaming, broadcast and community platforms. The ideal candidate is a strong content creator and storyteller who can conceptualize, shoot, write, edit, design, publish and optimize engaging content, with a strong focus on social-first storytelling, audience growth and culturally relevant content for the Bay Area Latino community. This position works closely with Marketing, Community, News, Digital, Sales and other teams in a fast-paced, high-volume environment. Essential Responsibilities Create, shoot, produce and edit compelling social-first content, including short-form and vertical video, graphics, photos and other digital assets for Instagram, TikTok, Facebook, YouTube, streaming, web and other station platforms. Manage the publishing, scheduling and optimization of marketing, promotional and community content across social media platforms. Capture high-quality photo and video content in the field using mobile devices and professional production equipment as appropriate. Write engaging, conversational and audience-focused copy in Spanish and English, tailored to the voice, format and best practices of each platform. Collaborate with the Marketing and Community team and partners across News, Digital, Sales and other departments to develop creative that supports station brand, programming, audience growth, revenue and community initiatives. Collaborate with anchors and reporters to create engaging social-first content that supports station marketing and community initiatives. Develop creative concepts and multiplatform campaigns around major station priorities, programming, tentpole events and community initiatives. Identify social trends, culturally relevant moments and emerging content formats that create opportunities for Telemundo 48 to connect with new and existing audiences. Monitor social performance and use analytics and audience insights to optimize content and inform future creative decisions. Support the Digital Editorial team as needed by creating, editing and publishing social-first content around timely, trending and high-interest stories. Use emerging digital and AI-assisted tools, when appropriate and in accordance with company guidelines, to support ideation, creative development, production workflows and content optimization. Manage multiple projects simultaneously and deliver high-quality work under tight deadlines in a fast-paced content environment. Support station and community events, including onsite content creation and social media coverage. Work flexible hours, including occasional nights, weekends and holidays, as business and event needs require. Perform additional duties as assigned.