Key Responsibilities Strategy & Planning Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming. Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms). Identify audience segments and cultural insights to inform content positioning and messaging. Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches.

The Director of Paid Media will lead audience acquisition and paid amplification for Telemundo. The Director of Paid Media will manage our media agency relationship (Spark/Publicis), own audience definition & sizing for targeting and drive audience acquisition for both: premiere day and sustained viewership afterwards. The role balances big-picture strategy (audience growth, cross-platform reach, measurement) with day-to-day campaign requirements.