Social Media Marketing Strategy Manager

Key Responsibilities Strategy & Planning Support the development of comprehensive social media marketing strategies for scripted series, unscripted formats, and live/special event programming. Translate programming priorities into platform-specific strategies (Instagram, TikTok, YouTube, X, Facebook, Threads, emerging platforms). Identify audience segments and cultural insights to inform content positioning and messaging. Develop go-to-market social plans for premieres, finales, tentpole moments, and franchise launches. Content & Creative Direction Collaborate with creative, production, and marketing teams to ideate social-first, culturally relevant concepts. Provide strategic briefs for social creative assets, ensuring alignment with platform best practices and performance goals. Optimize content formats for each platform (short-form video, vertical storytelling, live engagement, community interaction). Campaign Execution & Optimization Partner with cross-functional teams (marketing, publicity, paid media, research, digital partnerships) to ensure integrated campaign execution. Monitor performance metrics and optimize strategies based on data and audience insights. Identify real-time engagement opportunities and social trends that align with brand voice and programming. Support influencer and creator collaborations in partnership with talent and publicity teams. Analytics & Reporting Familiarity with social media KPI setting and performance metrics across platforms. Monitor campaign performance and adjust strategies based on data-driven insights. Translate performance results into actionable recommendations to optimize content and overall social strategy.