VP, Marketing - Fandango

The VP of Marketing will lead the Integrated Marketing team, working cross-functionally to drive marketing campaigns, go-to-market capabilities, and partnership opportunities for the Fandango business. The ideal candidate should be detail-oriented with an ability to handle multiple projects at once and prioritize within a fast-paced work environment. Excellent communication skills are a necessity. The three major areas of focus will be: Studios – This leader will work closely with all major studios on a daily basis to drive partnership marketing opportunities around theatrical and at home releases. Frequent polished communication and interaction with Executive, C-Suite and movie studios will be expected. Exhibitors – This leader will help drive conversations with all exhibitors around ticketing opportunities for theatrical releases. Coordinating these efforts alongside the studio initiatives is a key element to success in this role. Brand – This leader will lead all brand efforts for the businesses under the Fandango umbrella including; Fandango, Fandango @ Home, and Rotten Tomatoes. RESPONSIBILTIES Develop comprehensive business plans including strategy, business case, marketing and budgets for all Fandango brands Adopt a consumer-centric approach to product planning by identifying, analyzing and prioritizing user/segment needs Collaborate with Product Management and Technology teams to refine the product value proposition and positioning Create and execute strategies and marketing initiatives that drive awareness, engagement, product adoption and market leadership Lead the go-to-market strategies for dynamic product initiatives that span across multiple areas of the viewer-experience Partner with Consumer Insights to better understand our customers and industry, including competitive information to drive appropriate messaging and competitive positioning as well as insights that contribute to long-term product planning Partner with Analytics and Finance to build annual product P&L Establish KPIs for product launches and rollouts in alignment with product leads Enable ongoing connectivity between Product teams and other key stakeholders Key KPIs/Measurement: NPS, revenue, penetration etc.