Promotions Senior Executive (FTC)

Reporting to the Marketing, PR & Communications Director this role supports proactive and reactive promotional partnerships across EMEA to drive awareness of Universal Destinations & Experiences – primarily Universal Orlando Resort and Universal Studios Hollywood - leading to increased sales in holiday packages and an increase in ticket penetration. Additionally, the position will support the Marketing, PR & Communications Director on NBCUniversal Symphony promotional efforts on an ad-hoc basis. Overall purpose: To support the development of a comprehensive and aligned strategic promotions plan, laddering up to the overarching strategic priorities, with market relevance, generating meaningful and commercially viable earned media campaigns. RESPONSIBILITIES Planning and Research (25%) Supporting the delivery of business objectives by helping to develop the overall promotions plan across a vast array of partnerships with like-minded brands including, but not limited to, TV, radio, online, print, FMCG, retail, social and NBCUniversal internal brands in the EMEA region Effectively balance short-term promotional efforts with further-out planning; enhance future campaigns through ongoing analysis and learnings of previous initiatives Proposals (25%) Produce documents which recommend new promotional campaigns and identify story telling approach based on core business strategy, current market conditions and the audience segment of the promotional partner Present new Promotional campaigns to wider US team in order to secure leadership buy-in for security of budget and team resourcing Assist the Marketing, PR & Communications Director in working with compliance and legal to ensure brand, business and IP integrity and process adherence Creative Delivery (25%) Work closely with Marketing, PR & Communications Director on delivery of campaigns, including promotional broadcast shoots (TV, radio and online) from concept to implementation Focus on delivering campaigns to budget and to set timelines Balance complex creative requirements, satisfying campaign strategy whilst also factoring in promotional partner brand needs, IP guidelines and legal requirements Successful balance & representation of destination/product offering, based on strategic objective and context (e.g. audience & medium) Keeps clear sight of creative production timings, securing timely stakeholder approvals and proactively plans contingencies to remove risk where possible Reporting & Tracking (10%) Devise reports, presentations and PCA’s to analyse campaign performance, key learnings and best practice moving forward All promotions to be tracked in key strategic planning documents, utilized on a weekly basis and shared with the wider promotional team Competitor (5%) Monitor daily news, travel market trends, along with competitor promotional activity and threats to build out contingencies and protect the EMEA business Other (10%) Manage daily correspondence; assess opportunities and other duties as required Other key Responsibilities Adhering to Universal brand guidelines and legal requirements in both 3rd party and/or in-house creative Conduct external meetings in order to strengthen current promotional partnerships, or establish new relationships Internal Operations/ Relationship Management Assisting Universal Orlando Resort and Universal Studios Hollywood personnel in the delivery of promotional activities, all relevant information and requests for the UK/EMEA markets are sent in a clear and timely fashion Collaborate with internal US promotional and Symphony teams to share both market updates and best practices Collaborate with EMEA PR team on joint partnership campaigns that involve both disciplines