Vice President, Content Strategy - Versant
The Vice President of Content Strategy will lead the development and execution of the network’s content vision, overseeing programming strategy across linear cable and digital platforms. This executive will drive audience growth, engagement, and revenue by aligning content initiatives with business goals, optimizing the content slate, and leveraging data-driven insights to inform decision-making. The Vice President will collaborate with cross-functional teams and report directly to senior leadership. This role is ideal for a strategic, innovative leader passionate about shaping the future of cable entertainment. Responsibilities include, but are not limited to: Develop and implement a comprehensive, data-driven content strategy for all platforms (cable, streaming, digital) to maximize audience acquisition, retention, brand goals, and engagement. Manage content planning, acquisition, scheduling, and original programming decisions, ensuring alignment with network brand and business objectives. Partner with analytics, research, and marketing teams to interpret viewership data to optimize content mix and inform future investments. Collaborate with marketing, sales, product, and distribution teams to ensure content initiatives support broader company goals. Stay ahead of emerging technologies, content formats, and consumption trends to future-proof the content strategy and maintain competitive advantage. Develop and manage content budgets and resource allocation. Represent the network in industry forums, and partnerships, as needed.