Sr. Manager, Consumer Insights

This position reports to the Director of Consumer Insights and will play a pivotal role in developing a deep understanding of consumer trends and media audiences’ perceptions and attitudes towards Versant portfolio brands. By leveraging a wide array of quantitative and qualitative primary research methods along with syndicated data, the Versant Media Consumer Insights team supports a broad range of internal stakeholders – including company leaders, marketing, editorial, and business development – to help them shape, evolve, and grow our media businesses for the future. The ideal candidate for this role is someone who loves tackling tough questions and has a passion for consumer insights and the media industry. The candidate should have a talent for synthesizing multiple data sources into clear and persuasive stories with actionable insights in order to engage, influence, and inspire cross-functional stakeholders at various levels. Responsibilities: Represent the voice of the consumer across the brand portfolio Collaborate to provide data-backed thought leadership on the consumer perspective to stakeholders throughout the organization Support ongoing research needs and custom qualitative and quantitative research projects from strategy through execution, including the management of viewer panels, brand trackers, and ad-hoc studies Assist with research design, execution, and analysis, partnering with internal collaborators and external vendors as needed Leverage syndicated data to add additional context to primary research findings and behavioral data Develop and present story-driven, executive-friendly presentations tailored to individual stakeholders Help support overall needs and goals of the Consumer Insights and broader Content & Audience Analytics team, including fostering collaborative relationships with peers, mentoring junior team members, and helping to elevate the research team’s value, thought leadership, and influence within the organization Assist with team project management and administrative duties, from helping with the budget/invoice process to maintaining a research schedule