Marketing Manager (f/m/d)

Overview The Marketing Manager is responsible for creating and executing consumer marketing activities for NBCUniversal’s filmed entertainment through consumer facing marketing and supporting B2B efforts within the German, Austrian and Swiss (G.A.S.) markets. Based in our Munich office, the Marketing Manager will collaborate in the development and execution of marketing activities for the international Home Entertainment team based in London, as well as the Head Office team in LA. They will also spearhead local market initiatives and provide local development opportunities and a connection to a Global network of marketeers. Our content distribution focuses on a variety of formats and includes Video On Demand (VOD), Premium VOD (PVOD), Electronic Sell-Through (EST) and Premium EST (PEST). Key Responsibilities Formulate and deploy consumer marketing plans in collaboration with the Marketing Director/VP Marketing, Central London team and local digital account team to drive awareness and sales of NBCUniversal content. Work collaboratively with Central London team to ensure campaigns are nuanced and local media owners for G.A.S. markets are represented and considered. Manage local clients across the G.A.S. region - presenting upcoming titles, collaborating on in-market support, creating opportunities for Universal title promotion, and approving marketing materials that are developed by clients. Represent Universal on any industry bodies and trade-wide initiatives within the G.A.S. territories. In tandem with creative and brand teams in our Los Angeles HQ, develop, localise, and seek approval for campaign creative as required for the G.A.S. media plans. Support budget/spend tracking and financial pacing and ensure that all budget documentation is up to date and accurate. Align with Account Management, Trade and Creative Services teams to define strategic opportunities and priorities for title and key account support inc. asset delivery. Cultivate and maintain strong relationships across business units, e.g., Theatrical, consumer products, physical licensees, and brand / franchise teams to maximise lifecycle opportunities of titles. Collaborate and contribute to the briefing of PR/Influencer campaigns as and when strategy and budget dictates. Monitor campaign results closely and carefully manage media agency to deliver in-line with plans. Perform other marketing duties and/or special required by Marketing Director.

Job ID
744000078101530
DetailURL
https://jobs.smartrecruiters.com/NBCUniversal3/744000078101530
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51606861_1 Universal Filmed Entertainment Group Film UPHE Marketing Germany All Munich
Job Reference number
51606861_1
Multi Location
No
Is Remote Job?
No