Manager, Digital Paid Media Strategy

The NBCU Local HQ Marketing team comprises members based in New York, Chicago, Stamford, and Dallas. They focus on various areas, including Brand Management, Streaming Platforms, Media, Regional Sports Networks’ Marketing and Creative Services, Graphic Design, and Syndication. Working closely with the 43 O&O NBC and Telemundo stations, four RSNs nationwide, and numerous business units and departments across the NBCU portfolio, the team offers comprehensive coverage and support. NBCUniversal Local is looking for a Manager, Digital Paid Media Strategy to join its high-performing marketing team. This role is essential in developing, executing, and optimizing performance marketing through paid digital media campaigns that promote local station content, boost brand awareness, and increase audience conversions across NBC and Telemundo-owned stations. The Manager partners closely with station teams, creative leads, media partners, and analytics to deliver audience-first campaigns across display and streaming platforms. Channels include Meta, Google, TikTok, YouTube, and major CTV/OTT platforms such as Roku, Fire TV, and Apple TV. Success in this position is measured by driving both paid and earned media strategies that achieve clear KPIs—impressions, reach, conversions, and brand lift. Responsibilities Campaign Strategy & Execution Direct the planning and implementation of local digital paid and earned media campaigns across Meta, Google, TikTok, YouTube, streaming partners and display. Partner with local stations and HQ marketing teams to develop DMA-specific strategies that support brand, tune-in, and promotional priorities. Support cross-market efforts around major symphony/tentpole campaigns and key corporate initiatives. Platform Management & Partnerships Oversee day-to-day relationships with platform partners (Meta, Google, TikTok, ROKU etc.) to stay ahead of new and emerging digital paid media opportunities, trends, tools, and algorithm shifts. Ensure best practices are deployed across media buying, optimization, and creative testing. Creative Collaboration Work closely with creative teams to test and iterate ad copy, media unit assets, and targeting strategies. Provide creative direction based on performance insights to improve engagement and conversion. Financial & Operational Oversight Collaborate with local finance and HQ teams to ensure all campaign budgets are tracked, reconciled, and delivered on time and within budget. Maintain healthy ad account infrastructure and troubleshoot issues proactively. Performance Reporting & Optimization Analyze and optimize campaign performance across KPIs such as reach, cost-per-conversion, CTR, and brand lift. Create actionable post-campaign reports and case studies to surface learnings and drive future campaign success.