Publicist

As a member of the USA Sports communications team, the Publicist will generate maximum, positive publicity coverage and target appropriate press/media outlets for VERSANT’s sports properties across its linear platforms, which includes all programming on Golf Channel, as well as sports programming on USA Network, such as NASCAR, WNBA, Premier League, WWE, Olympic sports and college sports. The role calls for creativity and collaboration, requiring work with USA Sports’ production, programming, digital sports platforms and marketing departments, as well as other communications departments within VERSANT. Responsibilities include, but not limited to: Support the sports communications team and serve as a point of contact for the media for VERSANT’s sports properties, fielding incoming interview requests and inquiries for its event coverage and studio shows. Proactively pitch stories highlighting VERSANT’s sports production, marketing, on-air talent, and studio and original programming. Develop relationships with media outlets – traditional and non-traditional – and think in creative ways to cut through the noise to build awareness of VERSANT’s sports portfolio. Occasionally travel to events to assist PR efforts. Generate and distribute press materials including programming and tune-in releases, announcements, and bios; manage and build press lists. Develop, plan and execute events including media conference calls and press junkets in support of priority properties. Work closely with cross-functional teams to executive overall campaign objectives for network priorities