Manager, In-Theater Marketing

The Manager, In-Theater Marketing position is based in Universal City, California, and reports to the Vice President, In-Theater Marketing. This role oversees projects with domestic exhibitors and manages campaign execution—translating marketing strategy into exhibitor marketing programs—while maintaining a diverse set of relationships. The In-Theater Marketing team works across all Universal Pictures and Focus Features titles and collaborates with multiple disciplines within the Universal Filmed Entertainment Group’s Marketing Department, partnering closely with exhibitors on in-theater marketing program executions. The role requires strong project management capabilities and understanding of digital marketing and the exhibitor ecosystem to identify and implement in-theater marketing opportunities. The In-Theater Marketing team works across all Universal Pictures and Focus Features titles and collaborates with multiple disciplines within the Universal Filmed Entertainment Group’s Marketing Department, partnering closely with exhibitors on in-theater marketing program executions. The role requires strong project management capabilities and an understanding of digital marketing. Preferable that candidates also understand the exhibitor ecosystem and have experience working in this field. Essential Responsibilities: Attend internal meetings and summarize opportunities and next steps for the in-theater marketing team Manage projects and provide daily updates to team members on campaign progress and in-theater initiatives Under the direction of the Vice President, In-Theatre Marketing, the Manager will lead on select projects related to film titles across Universal Pictures and Focus Features Build, update, and finalize in-theater campaign project calendars, tacking documents, reports, and presentations Execute exhibitor partnerships and in-theater marketing campaigns based on goals, strategy, and budget Manage relationships with exhibition partners and pitch marketing concepts to identify opportunities and confirm programs Collaborate with Marketing teams – Creative, Publicity, Brand, International, Digital and Experiential Provide support in building decks and demonstrates strong presentation skills Ability to analyze in-theater opportunities and experiential executions Track and oversee the progress of global in-theater marketing assets and opportunities Manage workflows and project status between domestic and international stakeholders Lead cinema partnerships with food and beverage companies and other partners in the exhibition space