Manager, Franchise Management & Brand Marketing

The Manager, Franchise Management & Brand Marketing, will play a key role in managing, optimizing, and coordinating cross-functional business unit activities for Universal Pictures properties during the film window. Additionally, they will support the ongoing stewardship of franchise brand value and ensure alignment with long-term strategic goals. Essential Responsibilities Represent the Franchise and Brand Marketing teams in cross-divisional and theatrical marketing meetings, delivering key updates and sharing information with internal and external stakeholders Lead the creation and refinement of marketing and sales materials—including presentations, reels, and collateral—used across Global Promotions, Universal Products & Experiences, Home Entertainment, and International TV Distribution Collaborate with Franchise Strategy and Worldwide Marketing to manage the acquisition, cataloging, and secure distribution of sales materials and production film assets. Ensure timely, secure delivery via official channels with appropriate safeguards (e.g., watermarks, asset memos, NDAs) Oversee the Final Filmmaker and Executive Presentation process, including template development and cross-functional coordination to support departmental needs Co-develop and execute original, high-impact ideas for key Symphony priority titles, from concept through launch Work closely with Universal Destinations & Experiences to develop new attractions, promotions, and activations that leverage Universal IP across Theme Parks and Live Events Support and guide approvals for franchise extensions across the broader IP ecosystem, including Gaming, Theme Parks, Live Entertainment, Streaming, and more