Paid Media Specialist

The Paid Media Specialist is responsible for: Ownership of timelines, flowcharts, Media Purchase Authorizations (MPAs) and subsequent agency follow-up to enforce accountability and accuracy of documents Ownership on tactical plan revisions Responsible of saving and filing all agency documents, versions, follow-ups for internal communication. Create creative mapping roll out to facilitate conversation with marketing and creative on which assets to use for each paid media buy as well as update rollout with creative changes and keep agency informed. Develop detailed spec sheets per media partner used across buys to ensure creative teams have a good resource to use for asset development Serve as point of contact across agency, operations and creative for all custom asset development inclusive of setting of kick-off calls with partners, facilitating back and forth feedback and final approval Request copy points to creative team for Google Search structure development and follow up with agency on keywords... Review CDC and ensure all placements match the media plan, working closely with agency and internal ops team for seamless implementation Review and enforce creative nomenclature is utilized by creative team and agency Coordinate radio promotion / editorial needs with marketing Ensure POPs are sent on time by the agency and compare POP with Tactical plans to ensure all media placements are represented Responsible for creating all internal campaign decks, recaps, post mortems that are requested from marketing and project management teams Data reports for social team upon requests. Hybrid: This position has been designated as hybrid, which currently requires contributing from the office a minimum of four days per week.The Company reserves the right to change in-office requirements at any time.