Associate Social Media Video Producer, TODAY Digital
The Associate Video Producer on the TODAY social team is responsible for editing and publishing short-form video and creating static social content across Instagram, TikTok, YouTube Shorts, Facebook, and emerging platforms. This role focuses on fast turnaround of broadcast clips and original content into clear, platform-optimized vertical video. Responsibilities include editing, packaging, and basic design, working closely with social producers daily. On a weekly cadence, there will be crossover collaborations with broadcast producers and other NBCU brands. Daily content includes a mix of breaking news, celebrity interviews, health, lifestyle, and talent-driven moments. This role requires strong editorial judgment and the ability to work quickly under a deadline. This position is represented by the News Guild – NY CWA. Responsibilities Edit and publish short-form vertical video across social platforms Take on bulk of editing social content for original series and podcasts Clip and reformat broadcast segments in real time Understand the art of editing, framing, captioning, and audio Writing captions and social copy Use Premiere to edit videos; experiment with emerging editing platforms Use Figma and Photoshop to create templates and graphics Design thumbnails, overlays, and text treatments Work across news, pop culture, lifestyle, health, and talent content Track trends Identify timely social opportunities Source and clear UGC following internal guidelines Collaborate with social, broadcast, and editorial teams Manage multiple edits on tight deadlines Use analytics to improve content Ensure content meets TODAY editorial standards